The World Tourism Organization (UNWTO) has announced the launch of a new Startup Competition to identify innovators who can boost tourism’s contribution to sustainable development.
The UNWTO has been guiding the tourism sector’s efforts to contribute to the achievement of the 17 Sustainable Development Goals (SDGs), including through the Tourism 4 SDGs online platform.
As the global community faces just 10 years to reach this ambitious agenda for people and planet, tourism’s unique ability to advance several of the SDGs is more relevant than ever.
In parallel to the High-Level Political Forum on Sustainable Development, held under the auspices of the United Nations Economic and Social Council (ECOSOC), the UNWTO has launched the SDGs Global Startup Competition. Organized in partnership with Wakalua, the innovation hub of leading tourism group Globalia, the competition has strong private sector backing, with the Advanced Leadership Foundation, Amadeus, Amazon Web Services Activate, BBVA, ClarkeModet, The Far Co, Globant, Google, IE University, Mastercard, Mentor Day, Plug and Play and Telefónica as lead promoters of innovation
“This competition will rally all sectors around efforts to achieve the Sustainable Development Goals and place innovation and sustainability at the heart of global economic recovery,” said UNWTO Secretary-General Zurab Pololikashviki.
The competition is not only open to innovators within the tourism sector. Startups of every kind are invited to participate provided that they:
- Are innovative in nature and provide value-added solutions
- Are sustainability-driven
- Are scalable, with potential for international growth and potential to be applied in corporations and destinations (countries, regions)
- Are an Early Stage or Series A startup
- Have a tested pilot and business plan
- Have been accelerated before
- Have a full-time team already in place
The 17 most disruptive startups (1 for each of the SDGs) will be given support to scale-up and make a real difference to the future of destinations. UNWTO will present the best ideas to its Member States, Affiliate Members and investors, providing them with a unique networking and matchmaking opportunity.
Additional benefits on offer include the chance to pitch at a special UNWTO Demo Day and access to technological support and to the UNWTO Innovation network, as well as a curated mentorship program with both one-on-one and group training sessions on key topics such as Intellectual Property, sustainability in business and leadership.
Applications are now open and will close on 20 September 2020. The winning startups will be announced in November. To find out more and to apply, visit