Southwest Airlines is entering the airport lounge market for the first time in its history, with four locations set to open in the United States from late 2027 and at least seven more planned over the following years.
Construction has already begun on the first lounges at Austin-Bergstrom International Airport, Baltimore/Washington International Thurgood Marshall Airport, Daniel K. Inouye International Airport in Honolulu and Nashville International Airport.
The US carrier is partnering with Chase on the project, combining the airline’s brand with elements of the existing Chase Sapphire Reserve Lounge Network. Southwest said passengers can expect sophisticated design, locally inspired dining, and other premium amenities and travel benefits.
“Southwest Airlines has built one of the most trusted brands in travel by delivering authentic hospitality that customers value,” said Tony Roach, Executive Vice President and Chief Customer & Brand Officer at Southwest Airlines.
“Our lounges will be a natural extension of that experience, offering customers a place to relax and experience the Southwest brand in a new way,” he added.
At least 11 lounges planned
The four initial locations represent the beginning of a considerably larger network. Southwest has confirmed plans for at least seven additional lounges over the following years, which would bring its planned network to at least 11 locations.
The airline said future lounges would be located across high-demand business and leisure markets, although it has not yet revealed which airports will be selected.
Access will be linked to a new premium Southwest Rapid Rewards credit card issued by Chase, which is due to launch in 2027. Further details on eligibility, guest access and other entry options have yet to be announced.
The introduction of lounges also deepens the relationship between Southwest and Chase, which has now lasted for around three decades.
Southwest moves further into premium travel
The decision represents another significant shift for an airline that has traditionally differentiated itself from major US competitors through a simpler operating model and policies such as open seating and free checked baggage.
Southwest has been undergoing a wider transformation in recent years as it seeks to improve profitability and attract higher-spending travellers.
The carrier announced in 2024 that it would end its long-standing open-seating system and move towards assigned seating, including premium seats offering additional legroom.
Another defining feature of the Southwest model came to an end in 2025, when the airline abandoned its “bags fly free” policy for most passengers and introduced checked baggage fees.
The move into airport lounges takes the transformation a step further by giving Southwest a presence in a part of the premium travel market traditionally dominated by full-service airlines and credit card companies.
The first passengers are expected to enter the new Southwest lounges in late 2027.
