Police in Jeju Island, South Korea, have issued a guide on conduct to remind visitors how to be gracious and respectful in a foreign land, lest they face fines.
The guide will be issued in Chinese, English and Korean, to help bridge cultural differences and inform foreign visitors about local laws and customs. It comes after complaints from locals about a range of unruly behaviour.
According to the Korea Times, police recorded 4,800 cases of disorderly conduct between March and June alone. Offences included smoking in prohibited areas, jaywalking, drunken behaviour, fleeing restaurants without paying, urinating or defecating in public, using fake IDs, and even trespassing in empty houses.
Eight thousand copies of the guide are to be printed and distributed immediately. The aim is to “prevent misunderstandings due to language and cultural differences and improve foreigner’s understanding of Korean culture and laws,” said Jeju Police Agency Chief Kim Su-young.
First offenders will usually receive a warning, but repeat offenders could face fines of up to 200,000 won (around €135).
Each offence is listed and punishable by law. An official at the Jeju Provincial Police Agency explained to The Korea Times that, “officers carry the notices during patrols and hand them out when they encounter minor violations on the spot. Serious offences are dealt with immediately, but for minor ones we usually issue the notice instead of stricter action.” This approach, he added, is meant to help ease tensions with tourists and reduces the authorities’ workload.
Since the end of the COVID pandemic, during which the country suffered a tremendous loss of income, South Korea has seen a tourist boom. It has welcomed a total of 11 million visitors in 2024, a figure it hopes to triple by 2027, targeting 30 million visitors. In 2024, tourists pumped 9.26 trillion won (€6.2 billion) into the South Korean economy.
Jeju Island alone attracted seven million visitors last year. The big majority, almost 70%, were from China, and most of the remainder from Japan, Taiwan, the United States and Southeast Asia.
Jeju has long been a magnet for travellers. Just an hour’s flight from Seoul, it offers a mix of beaches, volcanic landscapes and scenic trekking routes. The island is the only place in the world to have received UNESCO’s triple crown of natural science designations: Biosphere Reserve (2002), World Natural Heritage Site (2007) and Global Geopark (2010). It became an autonomous region in 2006 and is also known for its casinos, as well as for easing visa rules to boost tourism.
Other popular destinations are also grappling with tourist misconduct; Japan and Bali have updated their guides, while Spain and Portugal have had to contend with particularly bad behaviour, with Spain’s fines reaching up to €755 and Portugal issuing a complete code of conduct.
To be in the islanders’ good graces, remember to follow local etiquette: bow when greeting people as a sign of respect; remove your shoes before entering homes, temples, or some restaurants; show respect to the elderly, as hierarchy is deeply valued; use both hands when giving or receiving items; and never leave your chopsticks standing upright in your bowl of rice, as it resembles incense sticks used at funerals.
