In a new move to expand its revenues beyond streaming, Netflix has created its own line of popcorn. Sadly, “Netflix: Now Popping”, as the snack is called, will only be available at a selection of American supermarkets for the time being and many Netflix fans will thus not be able to buy the novelty.
For this line, the streaming platform is joining forces with long-time classic Popcorn Indiana. The snacks will only be available at Walmart supermarkets throughout the US, with some of the flavours including Cult Classic Cheddar Kettle Corn and Swoonworthy Cinnamon Kettle Corn. Netflix isn’t the first company to partner with Walmart in order to bring an exclusive popcorn offer. AMC Theatres has been doing so since 2021.
The move seems like a logical one since so many Netflix viewers tend to watch their favourite series and movies with a snack in hand. But, logic aside, the Now Popping launch seems to primarily be the streaming giant’s newest move to expand its revenue stream. After price increases and the introduction of advertising on the platform, the streaming giant is looking specifically at possibilities beyond streaming itself.
Since 2021, Netflix has had its very own online merchandise shop. The offer changes according to whatever’s available on the streaming platform. Bridgerton merchandise is currently the centre of attention, with everything from varsity jackets to tea sets. That same shop also popped up in real life for a moment, at The Grove in Los Angeles.
Just last year, Los Angeles also welcomed Netflix Bites. The pop-up restaurant featured chefs from different Netflix shows, including Curtis Stone from Iron Chef: Quest for an Iron Legend, Ann Kim from Chef’s Table and Nadiya Hussain from Nadiya Bakes.
The platform is also planning to open two locations combining the best of shopping, food and experiences. “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings”, Marian Lee, Netflix’s chief marketing officer, said in a statement. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.” Netflix House will be housed at King of Prussia in Pennsylvania and Galleria Dallas.
