Japan Airlines and Liverpool FC have signed a multi-year partnership, making the latter the official airline partner for the well-known football club. The partnership, which extends to the men’s and women’s teams, announced today, and will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.
Liverpool FC is the most engaged club in the Premier League with over 1.5 billion fan engagements on social and the most viewed club on socials with 11.9 billion views. It is also the most watched European football club globally across domestic and league cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool Supporters Clubs across the globe.
“This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world. We feel incredibly fortunate to be embarking on this exciting journey with the Liverpool FC and the LFC Foundation”, said Junko Sakihara, Deputy Senior Vice President – Customer Experience at Japan Airlines.
Japan Airlines, Japan’s first private aviation company, operates a fleet of 227 aircraft and offers an extensive domestic and international network that serves 384 airports across 64 countries and regions. The airline has received numerous accolades for its exceptional service, including being recognized as a certified 5-Star Airline by Skytrax and being awarded the prestigious “World Class” Airline title by APEX, the Airline Passenger Experience Association.
“Liverpool FC and Japan Airlines are two premium market leaders, recognized for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide”, said Ben Latty, Chief Commercial Officer at Liverpool FC. “This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.”
The first initiative will kick off in July, with the airline supporting a youth football clinic in conjunction with LFC’s international pre-season match held in Philadelphia on the USA east coast. Fans will have the chance to win match tickets, signed memorabilia and a trip to Liverpool through fan promotions. JAL Mileage Bank members will have a chance to access exclusive VIP experiences at Anfield.
