The first “Muslim-friendly” cruise ship in Malaysia will be homeported at Port Klang from 29 November 2025, marking the country’s first step towards pioneering Muslim tourism and establishing itself as a regional cruise hub.
The M/V Piano Land, a collaboration between Astro Ocean Cruise and Hwajing Travel & Tours, was unveiled to the public at the MATTA Muslim Friendly Travel Fair (MFTF), which took place from 18 to 19 October at the Kuala Lumpur World Trade Centre. Hwajing participated in the event as the official cruise line partner.
Kenny Cheong, Hwajing Travel & Tours’ managing director, stated that this initiative demonstrates that “Malaysia’s strength in Muslim-friendly travel now extends to the open sea.”
“With Piano Land, we’re showing that luxury cruising can align seamlessly with halal values, inclusive hospitality and cultural respect. It’s a proud reflection of Malaysia’s readiness to welcome travellers of all backgrounds with warmth and authenticity.”
“Muslim-friendly” travel means more than just serving halal food. It encompasses a broader interpretation of what comfort and inclusion mean for Muslim travellers: certified halal meals, of course, but also respect for prayer times and dedicated spaces for worship; onboard entertainment that aligns with their values; alcohol-free options; and family-friendly activities. In other words, it’s hospitality that respects faith, supported by staff who are trained in cultural sensitivity and itineraries that are designed around prayer times.
The 70,000-tonne vessel will accommodate around 1,760 passengers in 880 cabins. All galleys on board are halal-certified and offer regional and international cuisines, including the ship’s signature halal Hong Kong – style roasted duck.
Amenities include dedicated places of worship and multi-generational programming for families, as well as evening entertainment suitable for all ages.
During the day, Kids’ clubs will be available for parents who wish to enjoy the spa facilities, sample halal afternoon tea, attend wellness workshops, or simply relax on one of the ten decks with a book.
The move is backed by Malaysia’s Ministry of Tourism, Arts and Culture, which recognises the potential of the cruise to boost tourism and the local economy. Malaysia is already a leading player in the global halal tourism market, focusing on promoting values such as inclusivity, diversity, and respect for Islamic values.
Malaysia hopes to capture a larger share of the global Muslim travel market, which is expected to exceed US$300 billion by 2030.
“This collaboration is about more than just expanding cruise options. It also reinforces Malaysia’s identity as a nation that celebrates diversity, champions halal integrity, and leads the region in Muslim-friendly tourism”, said Jian-Feng Tong, Astro Ocean Cruise’s vice president.
Demand for halal-certified tourism has grown exponentially in recent years, particularly in Southeast Asia. This venture aims to attract tourists from the region, the Middle East and beyond.
