Finnair has recently revealed its €200 million investment at a press conference in Helsinki. Over the next 2 years, the Finnish carrier known for its flights between Europe and Asia, will complete a total renewal of the cabins in all its Airbus A350 and A330 long-haul aircrafts, along with renewed service concepts.
The routes which will already benefit from the upgrade starting this spring will be announced on the 1st of March.
The pandemic has had a dramatic impact on our industry, but it has not changed our ambition to offer a modern premium experience as we continue to be the first choice for travellers connecting Europe and Asia.
Topi Manner, Finnair CEO
In the coming summer Finnair will be serving almost 100 destinations across Europe, Asia and the US, the short, fuel-efficient northern route to Asia being one of its unique selling points.
“Our investment to enhance the long-haul customer experience demonstrates the continuing commitment of the whole Finnair team to deliver a premium experience in every cabin on our aircraft. The pandemic has had a dramatic impact on our industry, but it has not changed our ambition to offer a modern premium experience as we continue to be the first choice for travellers connecting Europe and Asia,” said Topi Manner, Finnair CEO.
1. Business Class
Business class is the star of the transformation. The improved concept, which allows for more space and movement during the flight, as well as a plentiful sitting and sleeping positions, was developed by Finnair in collaboration with Collins Aerospace.
Space is today’s luxury.
Ole Orvér, Finnair Chief Commercial Officer
Besides the addition of in-flight comfort, Finnair also introduces a wide array of new services, including an improved menu with meals served on special chinaware designed exclusively for the company’s new look by Finnish designer Harri Koskinen and Iittala. Furthermore, to match the new style of the cabins and to maximise the premium experience of the customers, Finnish design house Marimekko has created an exceptional line of textiles for the duvets and pillows in Business class and neck pillows and blankets in the Premium Economy class.
Ole Orvér, Finnair Chief Commercial Officer, said: “Space is today’s luxury, and we have put a lot of thought and attention to detail into creating the best Business Class seat for our customers. Both the seat and the whole Business Class experience is centred around customer comfort, space, and choice and is the culmination of our design ethos which will appear throughout our long-haul aircraft to redefine modern premium travel. We look forward to welcoming our customers to experience the new Finnair, as we roll out the cabin renewal across our long-haul fleet over the next two years.” “Premium leisure is a trend that has been significantly accelerated during the pandemic, so we are confident our new Premium Economy travel class with its comfortable seats and more space will prove very popular with customers looking for an upgraded experience from Economy.”
2. Premium Economy Class
All of Finnair’s long-haul aircrafts will benefit from the new Premium Economy cabin.
“Premium leisure is a trend that has been significantly accelerated during the pandemic, so we are confident our new Premium Economy travel class with its comfortable seats and more space will prove very popular with customers looking for an upgraded experience from Economy”, said Ole Orvér.
3. Economy Class
Economy class also gets a fresh look to match the changes in design of the Business and Premium Economy cabins. New seats will be installed on 16 of the company’s A350 aircrafts, as well as larger Inflight Entertainment screens, with an updated user interface.