Because of the constantly changing travel restrictions and the many differences in the documents asked by immigration offices in and outside of Europe, travelling abroad requires a lot of paperwork. Many airlines are complaining about the complexity that both passengers and staff have to face in order to check documents, and inevitably this further discourages travel. To tackle this, Brussels Airlines has come up with a strategic idea in order to avoid so much time spent waiting in queues.
Brussels Airlines will offer the chance to check documents at home so that passengers can board more easily. From 18th August all passengers travelling to Italy, Spain, Greece, Portugal, and France will have their documents checked at home. They will be contacted through a notification sent 6, 3, or just 1 day before the departure which will ask them to upload their documents. These will then be encrypted and sent to Lufthansa Group to thoroughly check. If documents are missing, the company will send a notification to re-send all the documents. However, in this case, check-in online will not be available. Depending on the service centre capacity, it is hoped that more destinations will be added in the future.
In collaboration with Sherpa, another strategic tool has been created by Brussels Airlines: the Interactive Map. It is clear, easy to use, and divided into colours to make the visualisation easier. Simply choose from the map the country you come from and your destination, and you can view all the relevant restrictions. Passengers can indicate whether they are vaccinated using a simple tick box and can be redirected to the respective government website to see the necessary documents and more detailed information.
