Travellers hoping to book cheaper flights for 2027 should keep an eye on Cyber Monday, 30 November. Last year, it was the cheapest day to book flights during the Black Friday sales, according to Skyscanner. This year, the sales run from Black Friday on 27 November to Travel Tuesday on 1 December, and several European airlines and hotel groups are already preparing their offers.
The tradition comes from the US, where Black Friday follows Thanksgiving. It was first about discounts in physical shops, while Cyber Monday was for online deals. Today, online offers start on Black Friday; Cyber Monday has turned into Cyber Week and Travel Tuesday focuses on travel. With fuel prices and the cost of living rising, it is a chance to save on next year’s holidays.
What last year’s data shows
Cyber Monday had the lowest average price per seat over the five-day sales period in 2025, according to Skyscanner. Laura Lindsay, travel trends and destination expert at Skyscanner, explained that by Travel Tuesday “most people have their travel plans set” after a long weekend of shopping.
Travel Tuesday can still pay off. Last year, fares to Fort Lauderdale fell 28% on that day, and fares to Seoul fell 24%. Over the whole period, fares to Casablanca and Lisbon were 30% and 28% below their 12-month average.
For travellers in Europe, short-haul routes saw the biggest drops. Flights from the UK to Bilbao were 67.8% cheaper over Black Friday 2025, followed by Podgorica (57.7%), Wrocław (47.1%) and Sarajevo (46.6%).
Flights: set alerts now, book fast
Setting price alerts on Skyscanner or Google Flights now helps you know the usual fare, and signing up to airline newsletters means hearing first when sales go live. Being flexible on dates, destination and airports also helps. Skyscanner’s Whole Month and Explore Everywhere tools show the cheapest days and destinations, while the new Drops section lists fares from your airport that have fallen by 20% or more that day. Once you spot a good deal, book quickly.
Several airlines have already set dates. Eurowings’ Black Flydeals run from 23 November to 1 December, while Vueling, which offered up to 30% off last year, and easyJet start theirs on 27 November. Iberia and Finnair will reveal their offers later this month, and Lufthansa, SWISS, Austrian Airlines and Brussels Airlines are preparing a joint promotion in selected countries. In the UK, Jet2 and easyJet holidays have already launched their sales.
Your next holiday just got even better… The Jet2 Black Friday Sale is here, and it’s packed with savings! Enjoy £100pp off ALL holidays, plus up to 20% off flights. And that’s not all… With a free myJet2 account, you can save even more.
— Jet2tweets (@jet2tweets) October 29, 2026
Hotels: join the loyalty programmes
Marriott, Accor, IHG and Hilton all ran Black Friday sales last year. Joining their loyalty programmes, usually free, means hearing first when sales launch and often getting a bigger discount. Last year, Accor cut prices by 30% on stays of three nights or more at participating hotels in Europe and North Africa. Marriott, IHG and Hilton offered discounts of up to 25%, with members getting the best deals, according to Skyscanner.
Skyscanner also advises searching early, staying flexible and checking cancellation terms. For car hire, compare rates, including local agencies, and look for free mileage or reduced insurance excess.
