A new The Beatles experience is coming to London. The band’s former headquarters and the location of their last public performance in 1969, 3 Savile Row, is being transformed into an immersive fan experience set to open in 2027.
On 11 May 2026, Apple Corps Ltd, the company founded by The Beatles, announced it would be opening an official seven-floor fan experience on 3 Savile Row. The central London location is well-known to avid fans of the pop group; not only did it serve as Apple Corps Ltd headquarters from 1968 to 1972, but it was also the location where Let It Be was recorded and where The Beatles gave their last public performance on 30 January 1969.
“It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans, and I’m excited for people to see it when it’s ready,” Paul McCartney said about the upcoming project.
The concert on 30 January 1969 has since become an important part of music history. In the middle of the day and after insistence by group member John Lennon, The Beatles gave their last public performance from the rooftop of 3 Savile Row. The gig, which included songs such as Don’t Let Me Down, I’ve Got A Feelin’, and Get Back – quickly created chaos as fans gathered around, and after 42 minutes, the police put an end to the matter. In 1970, the band broke up.
“Wow, it’s like coming home,” drummer Ringo Starr commented on revisiting 3 Savile Row.
The immersive experience, which will be called The Beatles at 3 Savile Row, should open its doors in 2027. Allegedly, the idea was first introduced by Tom Greene, CEO of Apple Corps since 2025, who worked on the Harry Potter franchise in the past.
Although not all details about the project have been unveiled just yet, fans will be able to visit a recreation of the basement studio where Let It Be was recorded and to relive the Beatles’ rooftop concert in the exact same spot. The Beatles at 3 Savile Row will also include a shop where fans can buy licensed Beatles products.
“Well, you go in on the ground floor, and there’s memorabilia and stuff like that. Then you work your way up through the building, and [see] various things that happened here and there, until you get to the top, where you go out on the roof and pretend to be a Beatle,” Paul McCartney summarised the experience.
The Beatles at 3 Savile Row will be the first The Beatles experience. Neither Liverpool‘s Beatles Museum nor the Beatles Story are officially licensed, while popular The Beatles spots such as Abbey Road are easily visitable but not necessarily adapted to the crowds that often gather around.
Fans who are eager to visit The Beatles at 3 Savile Row can already register online in order to be kept up to date once the venue opens its doors. In the meantime, Peter Jackson’s documentary series The Beatles: Get Back includes a fragment of the epic rooftop concert, and Sam Mendes is producing four separate biopics about The Beatles at the moment of writing.
