In a historical collaboration between Merlin Entertainments and Warner Bros. Discovery Global Experiences, a world-first Harry Potter land and accompanying hotel should open in Germany in the near future. The new universe will be part of Legoland Deutschland Resort in Gunzbürg.
Since the publication of J.K. Rowling’s first Harry Potter book in 1997, the magical world has conquered many a heart across the world. Over the years, the original universe has been expanded many a time, through movies but also in other ways, such as the Fantastic Beast films, a West End show, and multiple video games.
All those aside, the collaboration between Harry Potter and LEGO has been going on since 2001. While new sets are being released every now and then, others have completely sold out and have even turned into collector’s items.
@merlin_entertainments Wands at the ready! 🪄 @Harry Potter is coming to @Legolanddeutschlandresort. In a magical fusion of creativity, wizardry and play, Merlin Entertainments and @Warner Bros. Discovery ♬ original sound – Merlin Entertainments
Now, a new chapter is being added to the Harry Potter-LEGO romance. Merlin Entertainments, the company that owns Legoland, and Warner Bros. Discovery Global Experiences have announced that to will be teaming up in order to create the world’s first Harry Potter land and hotel in Germany. The two will be part of the Legoland Deutschland Resort in Gunzbürg, located halfway between Munich and Stuttgart.
“Our longstanding partnership with the LEGO Group has already delivered joyful moments of play for families, and now, by bringing the wizarding world to life in brick form at LEGOLAND, we’re raising the bar for creativity and innovation like never before. We’re incredibly excited to unveil LEGO Harry Potter on an epic scale, as we accelerate the growth of LEGOLAND Resorts and elevate them into world-class destinations,” stated Fiona Eastwood, Chief Executive Officer of Merlin Entertainments.
More details to come
According to a press release on the official Harry Potter website, fans will get to experience the wizarding world like never before. The land will be packed full of iconic characters, locations, and new adventures to perfectly capture the magic of the stories. The hotel is set to be decorated in the colours of the four different Hogwarts houses, thus expanding the experience. And rumour has it, there will even be Hog’s Head Brew to enjoy at the bar.
“We are always looking for new ways for the millions of Harry Potter fans around the world to extend the magic and further connect with the iconic films. This new destination will allow fans to step into the familiar LEGO Harry Potter aesthetic they have been constructing for years and physically experience the wizarding world like never before,” said Peter van Roden, EVP of Warner Bros. Discovery Global Experiences.
While an opening date or further details about the future Harry Potter land have not yet been unveiled, news about the collaboration between Legoland and Harry Potter is expected within the coming 12 months.
