Although coffee has been a staple beverage for years, the industry has seen significant changes in recent times. As we look ahead to 2025, a new wave of innovations is set to redefine how we enjoy our daily caffeine fix.
1. Mushroom coffee and other oddities
Flavoured coffee drinks infused with caramel or hazelnut have long divided coffee lovers. But today, even more unconventional ingredients are making their way into coffee cups.
According to Market.US News, the global mushroom coffee market is expected to grow from USD 2.7 billion in 2023 to approximately USD 4.3 billion by 2033, with numerous brands already tapping into the trend.
The rising popularity of mushroom coffee is largely due to its health benefits. With less caffeine than regular coffee, it also contains adaptogenic mushrooms, which are said to reduce stress and enhance brain function. Other superfoods, such as turmeric, are also gaining traction as coffee additives, further blurring the line between a morning cup of coffee and a wellness drink.
2. The rise of coffee DIY’s
Turmeric coffee is one example of a homemade coffee experiment, but it’s far from the only one. Platforms like TikTok continue to inspire people to get creative with coffee, sometimes leading to rather unexpected recipes.
While adding cinnamon to a cup of coffee is a well-accepted practice, newer trends include ingredients like salt, butter, and even spring onions. As DIY coffee culture expands in 2025, expect to see even more unconventional coffee recipes go viral
3. The long black takes over
For those who prefer a larger cup of coffee, the Americano has been the go-to choice for years. Traditionally, an Americano is made by pouring hot water over a double shot of espresso, creating a smoother, less concentrated drink.
However, the long black is gaining traction as a preferred alternative. In this version, the order of preparation is reversed—the espresso is poured over the hot water, preserving more of the coffee’s crema and enhancing its texture and aroma. This small but significant shift is expected to make long blacks a staple in cafés worldwide.
4. Decaf makes a comeback
Decaffeinated coffee has long been seen as the black sheep of the coffee world, particularly in specialty coffee circles. However, advancements in decaffeination techniques are changing perceptions, allowing for better-tasting decaf options.
With more consumers looking for a coffee that tastes just as good as the original but doesn’t interfere with sleep, decaf is experiencing a revival. According to international research agency SkyQuest Technology, the decaf market is projected to grow by 6-7% annually over the next seven years, reaching $28.86 billion by 2030, up from $19.5 billion in 2022.
As the quality of decaf coffee improves, even long-time sceptics are starting to embrace it as a viable alternative.
5. Easy at-home espresso experience
As technology evolves, so does the way we brew coffee at home. Once considered an expert skill, making high-quality espresso at home is becoming more accessible, thanks to AI-powered coffee machines.
Brands like Breville have introduced smart coffee machines, such as the Breville Oracle Jet, designed to help users perfect their espresso-making skills. While experts argue that AI-driven coffee technology is still in its early stages, the race to create an effortless, barista-quality cup of coffee at home has already begun.
With rising takeaway coffee prices, many coffee enthusiasts are now investing in high-end home espresso machines, a trend set to accelerate in 2025.
6. Sustainability in all its forms
Sustainability remains a dominant force shaping the future of coffee. From eco-friendly cups to fair-trade sourcing, the industry is actively working to minimise its environmental footprint.
The reusable coffee cup market is expected to grow from $17.19 billion in 2024 to over $35.78 billion by 2036, according to Research Nester. This reflects a broader consumer shift towards sustainable alternatives.
In addition, coffee brands and cafés are increasingly focused on ethical sourcing, ensuring that their beans are not only grown sustainably but that farmers are paid fairly. Expect to see more initiatives promoting responsible coffee consumption in 2025.
