“Welcome to Beast Land,” is the opening gambit of a new theme park venture in Saudi Arabia by Jimmy Donaldson, aka MrBeast, the world’s most subscribed YouTuber. Announced by the internet celebrity on X, the “first-of-its-kind destination” is set to open on 13 November 2025.
The park will include “adventure, competition, and entertainment,” Donaldson said, “inspired by the world-famous challenges of MrBeast.” These include “Tower Siege,” a game where participants load balls into real catapults with the aim of landing them in giant 60 foot tubes for points, and “Drop Zone” where six competitors standing on trap doors must hit a button when it lights up in front of them. Whoever presses it last, “gets dropped.” The last player standing “gets the most points.”
الخيال صار واقع، والحلم تحقق 😎
— موسم الرياض | Riyadh Season (@RiyadhSeason) November 6, 2025
مستر بيست بالرياض بتحدياته ومغامراته في منطقة "بيست لاند"، لا تفوّتها يمكن تكون ضمن المشاركين 🤩🎢
13 نوفمبر 🗓️
The dream turned real, MrBeast is in Riyadh 😎
Join the fun and challenges at Beast Land and don’t miss your chance to be part of it… pic.twitter.com/crpqnS0cuP
Other activities include a zipline-based challenge dubbed “Airmail” and a maze activity called “Dungeon Escape,” as well as rollercoasters and merchandise shops. In typical Beast maximising style, there are two areas aimed at covering all fan bases: one is designed to offer a non-competitive experience, while the other is points-based and leads to a “Grand Finale.”
Ticket prices for the Donaldson-inspired attraction start at just $7 USD (€6) for general non-player admission. To take part in challenges and games, and do three rides, entrants will need to activate “Beast Mode” with a $25 USD (nearly €22) ticket. Meanwhile, $66 USD (around €57) will give full, unlimited access, including to the “world’s largest prize wall.”
Next week Beast Land our brand new theme park opens!!!! We built custom games modeled after our videos that don’t exist ANYWHERE else and will have the world’s largest prize wall 😀 pic.twitter.com/CdNvme2xG2
— MrBeast (@MrBeast) November 6, 2025
Donaldson, born in Wichita, Kansas, and raised in North Carolina, first started making YouTube content aged 14 in 2012. His first videos documented gameplay on Minecraft and Call of Duty: Black Ops II, but after dropping out of college and, in his own words, becoming “relentlessly, unhealthily obsessed with studying virality, studying the YouTube algorithm”, he broke through with a viral video showing him counting to 100,000. He now has over 450 million YouTube subscribers, 122 million TikTok followers, and 79 million on Instagram.
Fans in North America have questioned why his new theme park is located in Riyadh, with Donaldson responding on X: “Middle of the world because a majority of my audience is outside America and we have a big Middle Eastern fan base.”
Middle of the world because a majority of my audience is outside America and we have a big middle eastern fan base. Wanted to give them a chance to participate!
— MrBeast (@MrBeast) November 6, 2025
To that, seemingly irritated X readers added context: “To be clear: MrBeast also chose Saudi Arabia because he signed a deal with the Saudi-funded Riyadh Season earlier this year, and Beast Land was a part of the deal.”
Saudi Arabia, like other Middle Eastern states, is diversifying its oil-based economy and pushing hard on tourism. It is involved in plans for a six-Gulf-state tourist visa emulating Schengen-style trans-border access, and has developed advertising to shake its conservative reputation and appeal to a wider tourist base. Events like the Saudi Esports World Cup and WWE are part of that transformation – and Beast Land too.
