As spring 2025 approaches, travellers are embracing solo adventures, soft travel experiences, and pet-friendly getaways. According to Airbnb, key trends for the season highlight a growing interest in cultural immersion, relaxation, and unique destinations.
Solo travel and ‘soft’ experiences on the rise
Solo travel is experiencing a 90% increase in searches for spring 2025 compared to last year. These travellers are opting for longer stays, averaging 17 nights, and seeking relaxation, wellness, and deeper cultural experiences. The trend aligns with the broader shift towards ‘soft travel’, where visitors prioritise low-impact tourism, slower itineraries, and mindful exploration.
Family trips and pet-friendly holidays
Family travel remains strong, with a 30% rise in searches for pet-friendly accommodations. More families are choosing to bring their pets along on holiday, favouring destinations that offer outdoor activities and child-friendly experiences. The trend reflects a growing demand for multigenerational travel and a home-like feel while exploring new locations.
Trending destinations for Spring 2025
This year’s trending destinations, based on Airbnb search data, show a mix of emerging hotspots and classic favourites, offering travellers diverse experiences across Europe, North America, South America, and Asia.
1. Amsterdam, Netherlands
With tulip season in full bloom and the city’s 750th-anniversary celebrations, Amsterdam has seen a surge in travel interest. Visitors are flocking to Keukenhof Gardens, canal-side cafes, and historical sites.
2. Basel, Switzerland
A cultural haven on the Rhine, Basel has emerged as a top destination for art lovers, with world-class museums and springtime festivals drawing visitors.
3. Ubatuba, Brazil
For those seeking sun and adventure, Ubatuba offers idyllic beaches, lush rainforests, and surfing hotspots, making it an appealing getaway.
4. Taito City, Japan
Blending traditional and modern Japan, Taito City is home to historic temples, street markets, and cherry blossom-lined parks, providing an immersive experience.
5. Cologne, Germany
A spring favourite, Cologne is famous for its cathedral, vibrant art scene, and bustling cafés, making it a cultural hotspot.
6. Milan, Italy
With spring fashion events and world-renowned cuisine, Milan continues to attract visitors looking for a mix of style, culture, and gastronomy.
7. Gulf Shores, USA
A beachfront escape in Alabama, Gulf Shores offers white-sand beaches, fresh seafood, and nature trails, making it ideal for a relaxed spring break.
8. Stillwater, USA
Emerging as a charming getaway, Stillwater, Oklahoma, is drawing attention for its small-town appeal, cultural festivals, and growing arts scene.
These 2025 spring travel trends underscore a broader shift in travel behaviour, with more solo travellers, pet-friendly family trips, and a focus on immersive, slow-paced experiences. Whether exploring a cultural capital, relaxing on a tropical beach, or embracing nature, travellers are prioritising meaningful connections and mindful journeys this season. Would you consider one of these destinations for your spring holiday in 2025?
