Virgin Hotels will be opening its first location in London this summer, the 17th property in the Virgin Hotels Collection. It has been a busy period for the company. Last year, two new locations were inaugurate, in Edinburgh and New York, and at the beginning of 2024, the Finch Hattons property in Kenya opened as part of the Virgin Hotels Collection.
The new location isn’t an entire new hotel per se, but a rebranding of the already-existing Mondrian Shoreditch London. Just like its predecessor, it will offer 120 rooms and several luxurious extras, including a rooftop bar, a pool, a gym, treatment rooms, managed by Ibiza’s Blue Marlin, and a private members club.
“We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started”, Sir Richard Branson, founder of the Virgin Group, said. Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.
“This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities,” said James Bermingham, CEO of Virgin Hotels Collection. “I am truly delighted Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be. We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicentre of one of London’s most cultured and creative areas.”
The hotel will open its doors on 1 August and interested travellers will be able to book a room from the beginning of July. When booking, members of Virgin Hotels’ The Know loyalty program and Virgin Red members will be collecting points to spend on experiences across the Virgin Group.
