Tui Group hotels are branching into China under a brand-recognition exercise designed to take advantage of China’s “enormous tourism potential” and “attract new guests from Asia to the Group’s popular hotel brands,” according to a statement.
A total of six “Tui Blue” hotels are planned across China, as well as others across the region in Bali, Cambodia, the Philippines, Thailand and Vietnam.
“Diverse landscapes and experiences”
Tui Blue is a lifestyle and experiential-tourism focused brand boasting “tailored”, “individual”, “authentic” and “relaxing” holidays for “adults and families”. It is part of the wider Tui conglomerate.
Attracted by China’s “diverse landscapes and experiences”, Tui promised in a press release that its new hotels there will represent the diversity of tourist experiences the country has to offer, with properties ranging from “classic beach hotels such as the Tui Blue Clearwater Bay in Hainan”, to “scenic heartland regions” and “popular urban destinations such as Shangai.”
“Fantastical mountainscapes and well-preserved villages”
The first hotel to open, for winter 2025-26, will be the Tui Blue Fuyang in Anhui, a landlocked eastern province which Lonely Planet describes as having “fantastical mountainscapes and well-preserved villages.” The city of Fuyang itself has a humid sub-tropical climate. It is a transportation hub for the while province.
Hailing its “international partnerships with management and franchise agreements” Tui welcomed a delegation from Anhui last week at the new Tui Campus headquarters in Hanover last week. The agenda? To unlock the region’s “enormous” tourism potential.
The province has, in the last 30 years been one of China’s fastest growing, helped by new bridges over the Yangtze River, finished in 1995. Most cities in the province are now connected by a high-speed rail system.
Visitors will be greeted by a varied topography, culture and climate, featuring plains, fertile wheat and sweet potato and rice farmlands, lakes, temples, caves, populated areas and southern hills with a distinct identity of their own. Anhui cuisine is reputed for its wild game and herbs.
Tui Blue hotels hold four of the company’s top 18 spots in the Tui’s annual global hotel awards, for which hotel accommodation must be rated 8.8 or higher by guests.
The brand’s portfolio currently includes over 90 hotels globally and, as well as Asia, the brand is expanding into the Middle East and Africa, with a pipeline of 23 new hotels across four continents over the next two to three years.
On X, the company has previously trailed the opening of 300+ hotels worldwide.