The largest travel guidance platform in the world, Tripadvisor, will display the official star ratings, classified and audited by the Hotelstars Union, in 18 European countries. With this move, travellers will benefit from greater security when booking accommodation.
1. Hotelstars Union
Tripadvisor is the first online travel guidance platform to exclusively display the Hotelstars Union’s official star ratings for lodging establishments in all 18 member countries in which the group operates. Founded in 2009, the Hotelstars Union comprises approximately 22,000 accommodation providers in Austria, Azerbaijan, Belgium, Czech Republic, Denmark, Estonia, Georgia, Germany, Hungary, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Slovenia, Sweden and Switzerland.
The Hotelstars Union is based on a common catalogue of criteria for hotel classification and offers transparency, quality and security for guests and hoteliers with a plethora of classified hotels or 1.2 million classified rooms in its member countries.
This is a big step towards enabling travellers to make transparent and informed decisions about their accommodation choices.Markus Luthe, President of the Hotelstars Union
In June 2022, Tripadvisor started to reconcile the current classification data daily so that a valid star rating is guaranteed at all times, Luthe said in a press statement.
“Thanks to the project leadership of Hotelstars Union’s Christin Neumann, travellers planning their next holiday on Tripadvisor can be assured that displayed accommodation stars have been awarded by an institution of the Hotelstars Union after an on-site check and leveraging a harmonised catalogue of criteria,” added Luthe.
Congrats to our colleagues of https://t.co/RBrcOCdx1e! 👏 @Tripadvisor will start displaying the official star ratings, classified and audited by the Hotelstars Union, in 1⃣8⃣ European countries! 🥳#hotelstars #hotelclassification— HOTREC (@HOTREC_EUROPE) July 15, 2022
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The online travel guidance platform rejoiced with the partnership noting they’re committed to “empower travellers” and “provide them with real reviews and official information” that will allow for informed decisions and provide the best travel experience. “We are very proud of the partnership we built with Hotelstars Union and the collaborative efforts invested into displaying on Tripadvisor official star ratings for the 18 countries in which Hotelstars Union operates,” said Scott Brooks, Vice President, B2B Product at Tripadvisor.