Instagram is still one of the most influential social platforms in the world — and in 2025, it continues to be a cultural force that is shaping how we share and consume content. Instagram makes it easier than ever to feel connected to celebrities and keep up with their lives, while also serving as a clear indicator of fame and how it rises or falls over time. The biggest names on the platform have turned their accounts into global empires. From football legends to beauty icons, these are the people the world just can’t stop following.
1. Instagram – 690M followers
It might seem a little ironic, but Instagram’s own account is actually the most followed on the platform. With 690 million followers, it serves as a curated highlight reel of what’s trending, featuring creators, memes, cultural moments, and platform updates.
2. Cristiano Ronaldo – 657M followers
No surprise here — Cristiano Ronaldo continues to dominate the platform. The football star has 657 million followers, making him the most-followed person on the app. His feed includes crashing football moments and training clips that his fans especially can’t get enough of, along with major brand partnerships and career achievements. As an exemplary family man, Ronaldo often posts heartwarming photos of himself with his wife, Georgina Rodriguez and their children.
3. Lionel Messi – 505M followers
The GOAT in football, Lionel Messi, has 505 million devoted followers, who love seeing behind-the-scenes content, an inside look at the training process, intense football battles shots, along with low-key family photos, huge brand partnerships and other snippets of his incredible career.
4. Selena Gomez – 419M followers
Selena remains the IT girl of Instagram. She is a half-Mexican-American actress, singer, songwriter, producer, and businesswoman who became famous for her role as Alex Russo on the Disney Channel sitcom Wizards of Waverly Place. With 419 million followers, she mixes everything from mental health advocacy to running her Rare Beauty company, plus new music releases and tons of relatable, funny moments that fans really fond of.
5. Dwayne “The Rock” Johnson – 393M followers
Dwayne Johnson’s 393 million followers love him for more than just his muscles. He shares workout tips, motivational posts, family moments, and a whole lot of charisma. Fans can always count on him to show up with positive vibes.
6. Kylie Jenner – 393M followers
Tied with The Rock in numbers, Kylie Jenner keeps her 393 million followers locked in with her signature glam aesthetic, luxury lifestyle, fashion photoshoots, and sleek product launches. Her content inspires and gives polished, stylish, and flawless energy.
7. Ariana Grande – 375M followers
Ariana’s account is like a digital scrapbook — featuring dreamy photoshoots, behind-the-scenes peeks into her music and acting, and plenty of shoutouts for her beauty brand, R.E.M. Beauty. She keeps things dreamy and delicate, and truly her own way.
8. Kim Kardashian – 356M followers
Kim’s Instagram presence is as strong as ever, with 356 million followers. Whether she’s showing off new Skims drops, red carpet looks, or fun family moments from their TV show, The Kardashians, she’s mastered the art of staying relevant while evolving her brand. Kim has also been focusing her content on her achievements in jurisprudence and human rights studies, as she recently graduated from law school, after studying there for six years.
9. Beyoncé – 311M followers
Beyoncé doesn’t post often, but when she does, it is a moment. Her 311 million followers tune in for striking visuals, outstanding music releases, supreme performance, tour looks, and some rare yet heartwarming personal updates. She lets the photos do the talking as her content always makes an impact.
10. Khloé Kardashian – 302M followers
Rounding out the top ten, Khloé’s account is full of real fitness and workout inspiration, fashion, and sweet family posts, along with daily wellness advice on a conscious and gratitude way of living.
Her 302 million followers appreciate her honesty and vulnerability, which shine through even the most curated content.
