Social media are greatly linked to our daily lives and therefore it shouldn’t come as a surprise that the Instagrammability of a destination tends to be pretty important for many a traveler. New research commissioned by Sky Mobile interrogated 2.000 Brits about their favourite spots in the United Kingdom and moreover, it gave us some interesting insights into the importance of social media for the average traveller. If you’re planning a holiday in the United Kingdom anytime soon or if you’re just curious to find out what travellers find important when choosing their next destination, read on.
Let’s start off with the importance of social media. The study revealed that 39% of Brits would visit a remote destination for Instagram-worthy photos. When doing so, it is of course handy to have some signal and therefore 26% of travellers also take this into consideration when choosing their next holiday destination.
Interestingly enough, a third of the people between 18 and 35 just take 5 minutes to post their content on social media, while people over 45 take no less than 30 minutes on average. And, as it turns out, the Brits have a list of what they find important in order to make a great picture. They find a beautiful landscape (51%), good or natural lighting (44%) and unspoiled natural background (36%) make up the most important factors.
As times can be pretty tough these days, 49% of Brits aid they would rather organise a staycation within the UK rather than going on a holiday abroad in the time to come, with a third preferring a staycation over an international holiday. That doesn’t mean however that they don’t do their research before choosing a location – beautiful landscapes (51%), picturesque locations (48%) and peace and quiet (45%) make for some of the most important criteria when choosing a destination. However, 90% admits they don’t really realise how many beautiful spots the UK has to offer. Thankfully, by checking out the list below, there’s a good chance that will change soon.
