TAP Air Portugal has launched a new range of ’80s and ’90s-inspired sportswear and accessories. Called ‘Air-pparel’, the clothing line consists of lightweight athletic shorts, breathable icon t-shirts, sports hoodies, and a range of stylish accessories including baseball hats, vintage travel bags and smart watches.
The airline is a strong advocate for staying active. With prices starting at just €15.90, premium technical wear is accessible and affordable to all. The airline wants to promote a healthy lifestyle.
Filipa and João, TAP Air Portugal flight attendants and both high-performance athletes, represent the exclusive active wear collection. They showcase the range in full action for the debut print advertisement.
Not even the sky is the limit with TAP Store’s new sportswear collection.
TAP Air Portugal
The stylish sportswear range brings the TAP brand to life. It has a touch of nostalgia for the ’80s and ’90s, which were also associated to a the fitness boom, the democratization of sport, and the importance of a healthy and active lifestyle.
The airline has stated that the launch of the new products strengthen TAP’s positioning as a progressive and modern airline, which promotes healthy and active initiatives to customers. Items can be purchased from the airline’s online store and range from €15.90 for a t-shirt, up to €99.90 for the sports bag and €179.99 for the smart watch.
Other airlines have ventured into the same path before. According to Business Traveller magazine, Qantas launched in 2020 a limited-edition sports & leisure collection created by Australian fashion designer Martin Grant.
