Emirates features Real Madrid stars Luka Modrić, Vinícius Júnior and Toni Kroos in new advertising campaign to boost travel during the winter season.
Emirates collaborated with Real Madrid on two new ads to capture the attention of football fans and urge customers to travel during the winter season across the airlines’ network of more than 130 destinations.
The first ad features Real Madrid stars Luka Modrić, Vinícius Júnior and Toni Kroos as they ask themselves, to fly or to fly better? The three football players are filmed while passing the ball around the field until it reaches The Maldives, one of Emirates’ most popular destinations.
The second ad, featuring again the same Real Madrid players, reflects the importance of making good decisions, including where to go on vacation.
Both ads will launch in December in Spain, the United States, Mexico, Brazil, Saudi Arabia, Egypt and Indonesia on various social media platforms.
Emirates has been the global sponsor of Real Madrid since 2011. The airline continues to connect Real Madrid with fans and spectators from all around the world through various events. The “fly better” brand message of Emirates is showcased on many leading European and international clubs, including AC Milan, SL Benfica, Olympique Lyonnais and Arsenal. Besides soccer, the airline also has a strong presence in other major sports including tennis, golf, rugby and horse racing.