Qatar Airways has launched a new advertising campaign, where every passenger can be the main character of the airline’s latest commercial thanks to “cutting edge AI technology”.
In what it calls an industry first, the carrier says the opportunity of making customers the stars of the commercial reinforces its dedication to placing customers at its very heart as well as its commitment to developing “incomparable, immersive experiences for everyone”.
“Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure”, said Qatar Airways COO, Thierry Antinori.
The base commercial features two main characters, a man and a woman, briefly running into each other and seemingly having an instant connection. For almost three minutes, the two then seem to narrowly miss encountering each other again as they travel around the world, with Qatar Airways, to the same destinations at the same time.
The quest of returning a lost earring is finally complete in the Al Mourjan Garden lounge, at Qatar’s Hamad International Airport, twhere the man finally catches up to the woman. Titled “Star in your own adventure”, the clip ends with the protagonists watching a Qatar Airways plane fly by from a rooftop.
The innovation comes as passengers can take or upload pictures of themselves onto the campaign’s website and, through AI, the main characters’ faces are being adapted with their features. The tool does not remake the entire video, just one scene at a time, however, guests can choose whichever of the 10 total scenes and, potentially, remake all of them and put the video back together with their own features.
“Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable”, commented the carrier’s Airways Senior Vice President of Global Marketing & Corporate Communications, Babar Rahman.
