Netflix has recently announced that it will open the Netflix House in three locations in the US. With this move, the streaming mogul aims to transform fandom into reality. Inspired by famous shows such as Wednesday and Stranger Things, the immersive entertainment centres will offer free access to those interested, with tickets available for specific experiences.
“Imagine sweating it out in an exhilarating round of ‘Red Light, Green Light’ straight out of Squid Game — then suddenly, you’re in [Stranger Things’] Hawkins, rescuing a few friends from the Demogorgon,” Netflix teased in a release.
Netflix House Philadelphia is set to open in the King of Prussia district, located on the outskirts of the city, on 12 November 2025. At this location, visitors can expect a variety of experiences, including an Eve of the Outcasts festival, a gothic celebration inspired by the show Wednesday, or embark on a quest with the pirate crew from the series One Piece. Netflix enthusiasts will also be able to dive into virtual reality games and a Bridgerton-themed mini golf. What’s more, the site will also feature a Tudum theatre. Tudum is Netflix’s fan-facing brand, named after the company’s famous sound trademark. It serves as a companion website to the streaming platform and hosts a series of in-person global pop culture events.
Another site will open on 11 December 2025 at the Galleria Mall in Dallas. Fans will be able to dive into Squid Game challenges, explore the eerie ruins of Hawkins in an immersive Stranger Things experience, and play games based on popular shows, such as Love is Blind and Big Mouth, at the Netflix RePLAY arcade. A third Netflix House is set to debut in Las Vegas in 2027 at BLVD Las Vegas on the Las Vegas Strip.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste,” said Marian Lee, Netflix’s chief marketing officer. “This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years — whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession.
Attendees can also watch screenings of popular films such as KPop Demon Hunters, eat or have a drink at the full-service restaurant Netflix Bites, and pose for photos with characters from popular Netflix series.
Tickets for the Netflix House will be available for pre-order. People interested in visiting the immersive experiences can purchase tickets for the Philadelphia location starting 17 October, while for the Dallas location, sales will start on 18 November.
