Google has announced the introduction of ‘AI Mode’ in Search, marking what the company says is a significant leap in the evolution of its search capabilities. This new feature promises to revolutionize the way users interact with Google Search, offering more advanced reasoning, multimodality, and deeper insights through follow-up questions and helpful links to the web, the tech firm says.
AI Overviews: A Success Story
Since the launch of AI Overviews last year, there has been a profound shift in how people use Google Search. According to Google analyses, users are now asking more complex, longer, and multimodal questions.
AI Overviews has become one of the most successful launches in Search over the past decade, driving a 10% increase in usage for queries that show AI Overviews in major markets like the U.S. and India. This growth is expected to continue as users become more accustomed to the enhanced capabilities, Google said in a press release.
Introducing AI Mode
Responding to feedback from power users, Google began testing AI Mode in Labs earlier this year. Now AI Mode is rolling out in the U.S. without the need for Labs sign-up. This new mode offers the most powerful AI search experience yet, with advanced reasoning and the ability to dive deeper into the web. Users will soon see a new tab for AI Mode in Search and in the Google app 2.
AI Mode leverages Google’s so-called “query fan-out technique” which breaks down user questions into subtopics and issues multiple queries simultaneously. This allows Search to explore the web more thoroughly than traditional searches, uncovering hyper-relevant content that matches user queries 3. Additionally, AI Mode will be the first to integrate Gemini’s frontier capabilities, with a custom version of Gemini 2.5 being introduced into Search for both AI Mode and AI Overviews in the U.S. 4.
Deep Search: A New Research Tool
For users seeking even more thorough responses, Google is introducing Deep Search within AI Mode. This feature uses the query fan-out technique to issue hundreds of searches, reason across disparate pieces of information, and create expert-level, fully-cited reports in minutes. This capability is expected to save users hours of research time 5.
Google says it is committed to advancing Search with AI—a strategy evident in these latest developments. As the company continues to gather feedback and refine its features, users can expect even more innovative capabilities to be integrated into the core Search experience.
