Meghan Markle is expanding her lifestyle brand, As Ever, with a new addition: a limited-release rosé wine, Napa Valley Rosé, which will hit the stores on 1 July 2025. The announcement follows two previous successful product drops earlier this year featuring jams, honey, teas, and baking mixes.
As Ever, the Montecito-based venture, up to now has focused on artisanal kitchen essentials, has come up with the new beverage that is reported to have “soft notes of stone fruit, gentle minerality and a lasting finish,” the description on the website says, “this bespoke blend is launching just in time for summer entertaining.”
The launch date is significant for The Duchess of Sussex as it coincides with what would have been Princess Diana’s 64th birthday, as well as the anniversary of the day Prince Harry first messaged her in 2016.
“I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally,” Markle said. “My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.”
After its first product drop sold out in just 45 minutes on 2 April, Meghan Markle’s brand made its highly anticipated return on 20 June with a fresh batch of products. The second drop brought back six items from the initial lineup, along with two new seasonal additions. The raspberry spread was replaced with an apricot version, while the limited-edition wildflower honey with honeycomb gave way to a fresh offering of orange blossom honey. As demand remained high, products were again sold out within hours.
“Our Apricot Spread is made with gorgeous fruit and a touch of sweetness, letting the apricot’s bright flavor shine,” as it is described on the website. “The smooth texture and gentle tartness pair beautifully with everything from toast to cheese boards.”
The Duchess of Sussex has pointed out that As Ever makes its products carefully and sustainably, and this also goes for the rosé wine. The personal touch of Markle is evident from videos shared on social media showing her and her daughter, Lilibet, harvesting natural ingredients used in the brand’s products.
The rosé will be available to purchase exclusively via the As Ever website from 11 a.m. ET on 1 July, inviting customers to celebrate summer gatherings with a product rooted in family, sustainability, and personal meaning.
