Forget about building a snowman, guests at Disneyland Paris can now meet and chat with an animatronic Olaf from Frozen at the entertainment giant’s latest European multi-million-euro attraction.
Complete with Elsa’s Palace, Arendelle Castle, a Nordic fishing village, and of course, a water chute ride, World of Frozen, dedicated to the blockbuster movie franchise, was inaugurated in the countryside beyond the French capital on 27 March 2026 at an opening attended by Disney CEO Josh D’Amaro and President Emmanuel Macron.
With $60 billion being invested in Disney’s cruises, parks, and resorts worldwide, the Paris development is the centrepiece of a two-billion-euro transformation at EuroDisney, which is being rebranded “Disney Adventure World” to showcase the company’s renewed focus on immersive storytelling.
@aureliestoryy send this to someone you want to go to the newest disneyland park with 🩵✨❄️ #disneyadventureworld #frozen ♬ son original – aureliestory
World of Frozen aspires to bring together gripping narratives, technology, and atmosphere, and boasts a version of the brand’s Frozen Ever After touring attraction, as well as a themed restaurant and a stage show. For D’Amaro, the Frozen opening is a chance to underscore his new position as CEO, having successfully steered Disney’s Parks and Experiences to 57% of the division’s operating income in 2025. “We continue to dream bigger and bring stories to life in brand new ways,” D’Amaro told attendees at the launch.
The new attractions sit alongside other refreshed offers across the park, including a “teacup-style” spinning ride with colourful boats and lanterns inspired by Tangled, and a The Lion King-themed land.
Disneyland Paris has recorded a total of 445 million visits since opening in 1992, underscoring its enduring popularity. Emmanuel Macron stated that the new development project is expected to create an additional 1,000 jobs, reinforcing the resort’s economic impact. After visiting the park with dignitaries, Apostolos Tzitzikostas, EU Commissioner for Sustainable Transport and Tourism, agreed, hailing the Paris site as “Europe’s leading tourist destination and most visited theme park,” praising its business model and role as a major employer and tourism hub.
The park is significant, Tzitzikostas said in a statement on X, because “it helps stabilise the tourism industry beyond peak seasons and today generates around 6% of France’s total tourism revenue. This new €2 billion investment will create thousands of jobs and further strengthen Europe’s tourism sector, alongside a strong commitment to sustainable tourism practices.”
Together with the President of France, @EmmanuelMacron, and the CEO of @Disney, Josh D’Amaro, we visited the new thematic park of @DisneylandParis.
— Apostolos Tzitzikostas (@tzitzikostas) March 28, 2026
As Europe’s leading tourist destination and most visited theme park, Disneyland Paris is not only an extremely successful business… pic.twitter.com/kndU4BC7eL
Meanwhile, initial reviews have been mixed, with early visitors finding hiccups such as a closed restaurant, others praising the visitor immersion, and many noting the ongoing appeal of the Frozen franchise: “Frozen IP is so popular I don’t see any slow crowds for this until Lion King opens,” said VanillaNL on a Reddit thread dedicated to the attraction.
