According to the Danish tourism board, US travellers should not refrain from visiting the country. The statement comes at a time when US President Donald Trump has reiterated his intention to gain full ownership of Greenland, a self-governing territory within the Kingdom of Denmark.
Since the start of 2025, Greenland has stood at the centre of international political interest. While President Donald Trump is not the first to try and acquire Greenland – the U.S. has had military bases in the region since World War II and first offered to buy the island in 1946 for $100 million – he has been actively threatening to annex Greenland since the start of his term, thus reiterating a goal he set during his first term, causing a widespread geopolitical and diplomatic uproar.
This particular dispute, as well as Trump’s overall stance on immigration, is causing American travellers to question their decision to travel to Greenland or Denmark in fear of retaliation. However, according to the Danish travel board VisitDenmark, US citizens should not hesitate to visit the country.
One mail to reassure U.S. travellers
In order to make that information known to American travellers, the organisation sent out a message to some 6,000 US-based travel agents and tour operators, according to Mette Ejlskov Hansen, Visit Denmark’s U.S. marketing manager.
“First and foremost, travellers are welcome in Denmark. At this time, there is no indication that the situation has affected travel safety, visitor experience, or tourism operations in Denmark. This is based on our regular conversations with the travel industry and recent travel reporting. While some American travellers have asked whether they remain welcome, the answer is a clear yes”, the email stated.
The mail was sent as an extra on top of VisitDenmark’s monthly newsletter, and in an interview with travel outlet Afar, the marketing manager said that the message had been received remarkably well. While the usual open rate of VisitDenmark’s newsletter reaches around 50%, it now peaked at 75%, which, according to Mette Ejlskov Hansen, proves that people were eager to read the message.
The mail also stated that so far, the geopolitical crisis around Denmark has not noticeably affected interest or bookings. According to VisitDenmark, minor fluctuations align with seasonal booking patterns. Travel to Denmark from the US market was even up by 8.3% in 2025 compared to 2024, and VisitDenmark stated that U.S. traveller experiences were overwhelmingly positive.
“In all the reports, I’ve not heard of anybody who’s had a bad travel experience, at least from the Danish side. They see a difference between people and the government. So there’s no hatred toward Americans”, Mette Ejlskov Hansen told Afar.
Visit Greenland, the tourism board in charge of travel communications concerning the self-governing territory within the Kingdom of Denmark, has not reacted to the news. In an interview with the New York Times, however, the mayor of Greenland’s capital, Nuuk Avaaraq Olsen, has stated that the population is “very aware that not every American supports Trump and his administration”, which seems to align with Mette Ejlskov Hansen’s point of view.
