Opening next year in Las Vegas, Universal Horror Unleashed will be the entertainment company’s first year-round horror attraction. The new interactive experience, initially announced in 2023, is part of Universal Destinations & Experiences’ (UDX) strategy to expand its entertainment offer to new audiences in innovative ways.
Currently, most horror experiences only run around Halloween, specifically in late September and until early November. Halloween Horror Nights, hosted by UDX each fall, is one of the seasonal examples of such events. Soon, horror lovers will not have to wait till fall – they will have the opportunity to dive into their fears any time of the year.
“Universal’s rich history in the creation of the horror genre drove our desire to bring a year-round horror experience to the incredible entertainment offerings in Las Vegas,” said Page Thompson, President of New Ventures for UDX in a press release.
The immersive Las Vegas experience promises to bring movie fear to real life. The design of the interactive experience is focused on 4 themeed haunted houses. Each house focuses on a petrifying story as follows (1) Universal Monsters, (2) The Texas Chainsaw Massacre, (3) Scarecrow: The Reaping, and (4) Blumhouse’s the Exorcist: Believer.
But there is more. Surrounding these houses, there will be immersive areas, consisting of live entertainment. Additionally, there will also be places to relax where visitors will get the chance to literally get a taste of the horror while enjoying spooky snacks and drinks.
