World-famous Irish stout brand Guinness has announced the opening date for its brand-new Covent Garden brewery experience in London, set for 11 December 2025. With tickets going on sale from November, tours of the over 4,600m2 Open Gate Brewery, in the Old Brewers’ Yard, situated just off Shelton Street and Langley Street, promise a “360-degree immersive experience.”
Since opening in 2000, the Guinness Storehouse in St James’ Gate Dublin, Ireland, has welcomed over 20 million visitors, and been named the World’s Leading Beer Tour Visitor Experience for three consecutive years (2022, 2023, and 2024) as well as beating Niagara Falls, the Great Wall of China and Machu Picchu to win 2023’s World Travel Award “Leading Tourist Attraction.”
The London experience is likely to prove just as popular. It will boast two restaurants: Gilroy’s Loft, serving fish and oysters at a horseshoe-shaped bar with panoramic city views from the top floor; and Porter’s Table, celebrating “the very best of British produce” sourced from “trusted” partners and neighbouring counties. What’s more, Open Gate will also offer classic British pies in the less formal courtyard – all the better to soak up the black gold, lagers, ales or one of the 14 on-site microbrewery limited edition specialities.
It’s not all about the booze and food either. Non-alcoholic options will be on the menu, as well as a year-long programme of arts and culture, and a shop stocking Guinness-branded and collaborative merchandise that the website says will provide “gifts and treasures you won’t see anywhere else.”
Just like the Dublin experience, London’s will allow guests to explore the story of Guinness and its legacy, as well as pour their very own pint, while a guided tour will take the curious into the brand’s own working brewery. The venue also presents the opportunity for private hire “for a whole host of celebrations.” The vibe shown in preview images is warehouse-chic with bare bricks, globe lighting, and red pub-like walls.
コヴェント・ガーデンに「ギネス・オープン・ゲート・ブルワリー・ロンドン」12月11日開業🎊
— British Culture in Japan (@britculturejp) October 30, 2025
🏛 90分の体験ツアー
🍺 IPA、ペールエール、ポーターなど限定ビール
🛍 限定コラボグッズ
ドラマ『ハウス・オブ・ギネス』で話題のギネス家、その遺産が現代に☘
👉https://t.co/JfV4emoV92 🇬🇧 pic.twitter.com/CSQPlng89B
Deb Caldow, marketing director for Guinness in Britain, said: “The Guinness Open Gate Brewery London has been years in the making, and we’re thrilled that the moment has almost arrived. We can’t wait to welcome Londoners and visitors from around the UK and the world.” She went on to describe the new attraction as “Guinness’ home in the UK, hosted in the country’s dynamic capital city,” adding: “It will be a place to celebrate heritage, embrace innovation, and invite visitors to discover new flavours, experiences, and stories.”
