The French and haute couture, it’s a true love story. France has been known for its sense of fashion for centuries – from Madame de Pompadour over Coco Chanel to Balmain, there are few other nations so closely connected to the art of making clothes. Each and every fashion lover will know that going to Paris feels like a trip to the candy store with just as many temptations. Sadly, when it comes to haute couture, you won’t be able to walk out of the store with a bag full of goodies for just a few euros.
Even though France has historically been a fashion hub for a very long time, that doesn’t mean that the French are lingering in their past. Even now, new and young designers are emerging from academies all over the country as if they were fungi, popping out of the forest soil after a hot and moist autumn day. Yet some of them are, of course, more successful than others. These days, there’s one very hot name on everyone’s lips when it comes to French fashion: Jacquemus (*heavenly music starts playing*).
Simon Porte Jacquemus launched his own brand twelve years ago and since then, his fame has never started to grow. Possible best-known for his teeny-tiny micro bags, the designer’s fashion show is usually the one connoisseurs look forward to the most, as his collections tend to predict whole seasons worth of trends. Until now, Jacquemus’ brand was mainly sold online, with the exception of a few pop-up stores every now and then. Yet that’s about to change so make sure you’ve got your credit card ready and your trip to Paris booked.
As of September 27th, right in the middle of the Paris Fashion Week drama, Jacquemus will open his first long-term store, in between the Gucci and Jil Sander boutiques on Avenue Montaigne. A gem of a location for a gem of a store.
Shoppers will be able to walk between the isles on two floors and will be able to do so for at least five months. Because even though at the moment we’re looking at a temporary shop, sources have told Business of Fashion that there’s no precise end-date just yet. Suggesting that if it proves to be a success, which it undoubtedly will, this could well be the first permanent Jacquemus store in the world. To be continued.