Drew Barrymore and Orlando Bloom will star in an MSC Cruises commercial, supporting the debut of the Swiss-Italian brand’s first national advertising campaign in the US. Set to air on 9 February 2025, the ad will spotlight the company’s upcoming flagship, MSC World America, a key part of the brand’s ongoing expansion into the North American market.
“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world. They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavour,” said Barrymore.
The teaser for the commercial captures the two starts beside a piano on an MSC ship, with Barrymore performing Madonna’s “Holiday.” The full ad will centre on the duo’s vacation experience aboard MSC World America, underscoring the ship as the perfect vacation destination for travellers seeking both relaxation and adventure.
“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand. *MSC World America* is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike,” added Bloom.
Scheduled to debut on 9 April 2025, the ship sail from PortMiami, offering 7-night Caribbean cruises. Departing from the newly inaugurated MSC Miami Cruise Terminal, the launch will coincide with the opening of the world’s largest cruise terminal. Later in the year, MSC Cruises will introduce cruises from Galveston, Texas, marking the company’s first voyage to that region. The summer of 2026 will see the addition of trips to Alaska, further expanding MSC Cruises’ North American presence.
Throughout its Caribbean trips, MSC World America would be stopping at Ocean Cay MSC Marine Reserve, a private Bahamian island with crystal-clear waters. The new cruise has allowed the company to incorporate new features such as 7 areas providing various spaces for different vacation experiences, 19 dining venues, 18 bars and lounges, and an outdoor “World Promenade”, offering shopping and dining experiences for keen travellers.
