Visit Oman, a national travel operator and subsidiary of Oman Tourism Development Company (OMRAN Group), has marked its five-year anniversary and outlined recent activity aimed at expanding digital distribution for Omani travel products, as well as connecting local suppliers with international travel trade and consumer channels.
Ayad Ali Al Balushi, Group CEO of OMRAN Group, said: “Five years ago, Visit Oman set out to make booking Oman seamless and accessible to the world, while ensuring long-term sustainability for our local tourism providers. Today, Visit Oman stands as the nation’s unified travel platform, bridging global demand with Omani supply through secure, advanced, and scalable technology, and elevating the visitor journey from discovery and booking to arrival at the destination.”
The company recalled its initial rollout, including a digital business-to-business booking platform, International Air Transport Association (IATA) certification, and Global Distribution System (GDS) airline integration. It also reported partnerships with more than 85 airlines, including Oman Air and Salam Air, and real-time connectivity to more than 140 hotels and other accommodation options in Oman. Visit Oman said it has now onboarded more than 390 trade partners in more than 55 countries and connected with over 250 local tourism providers, adding that 80% of those providers are small and medium-sized enterprises (SMEs).
Visit Oman also noted that it has digitised more than 350 tourism services. The company said that in 2024, it expanded global distribution after launching what it called a “Digital Travel Hub” (B2B2C), which connects to AI-enabled online travel agencies (OTAs) and supports multilingual distribution of Omani tours and experiences across more than 170 markets.
What’s more, the destination manager has launched a licensed short-stay accommodation platform featuring options such as eco-lodges, heritage inns and guesthouses. On marketing and trade engagement, the company said joint digital campaigns with international partners have attracted more than 150,000 visitors, and its online travel training program has reached in excess of 93,000 travel agents.
According to Visit Oman, additional initiatives have included a direct-to-consumer booking platform, travel technology tools aimed at Omani travel agencies, and a stopover program developed with Oman Air and the Ministry of Heritage and Tourism.
The company also cited Meetings, Incentives, Conferences and Exhibitions (MICE) services and destination campaigns tied to events such as IRONMAN Oman, FIFA World Cup 2026 qualifiers and the #WithinOman summer campaign. In addition, it claims to have supported tourism workforce initiatives through AI-enabled microsites, short-stay rental integrations and the Ministry of Heritage and Tourism’s “Tashgheel” tour guide program for freelancers.
Shabib Mohamed Al Maamari, Managing Director of Visit Oman, said: “Our next chapter focuses on deepening the distribution of Omani tourism experiences to reach broader target segments across key source markets, broadening category choice, and continuously improving conversion through advanced technologies and digital marketing, while continuing to empower local tourism providers and SMEs on the global digital tourism map.”
