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Destination managers at the Hawai‘i Tourism Authority are now heavily promoting a scheme that has been in place for five years, encouraging visitors to support local communities and conservation actions during their stay. 

Known as the “Mālama Hawaiʻi” programme, the initiative brings together “opportunities for visitors to pay it forward, like beach clean-ups, native tree planting, and more,” the GoHawai‘i website says, urging guests to “Engage in some of our volunteer opportunities … and in exchange, experience Hawaiʻi on a much deeper and connected level.” The scheme comes amid much soul-searching among stakeholders and lovers of Hawaiʻi after a devastating wildfire in 2023 and years of what some claimed was overdevelopment and a lack of care towards native and resident islanders. Lawmakers have since raised tourist accommodation and cruise taxes to raise funds to tackle the effects of climate change and tourism.

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Mālama means “to give back” and the website allows holidaymakers to browse a range of volunteering tasks, filtering them by dates, activity type, and cause, as well as the sort of person who will be undertaking the good deed (e.g. kids or couples) and their own aims (e.g. meeting people or getting exercise). At the time of writing there were 697 activities to choose from on Maui, 341 on Kauaʻi, 203 on Oʻahu, and 152 on Hawaiʻi.

Activities are wide-ranging, and vary from catering to physical labour to office work. They include teaching people, helping animals, restoring trails, and assisting with farms. The programme has been hailed by Caroline Anderson, interim CEO and president of Hawai‘i Tourism Authority, speaking to Travel + Leisure, as a way to make it “easy for visitors to participate in enriching volunteer experiences, many of which you can only find in Hawai‘i.”

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While some of the tasks might be unique to the islands, the concept of inviting holidaymakers to contribute their time and energy to sustainable causes is not. Other destinations have also been leading the way with responsible tourism and responding to consumer demand for authentic experiences and community involvement. Copenhagen and Berlin have launched visitor reward schemes for green behaviours and participation in social projects, giving tourists who arrive by train or do litter-picking free museum entries and refreshments at cafés.

Likewise, Travel Tomorrow reported on Fiji’s “Loloma Hour” in 2025—a scheme named for the Fijian word for “generosity through love”, that invites a nationwide commitment by resorts and activity providers to include guests in the sustainability activities they champion. All it involves is asking visitors to give at least one hour of vacation time to caring for the land, the ocean, and “each other.”

L’article Hawaii invites holidaymakers to give back to environment and communities est apparu en premier sur Travel Tomorrow.

How does a London-based celebrity couple decide to get married in Palermo? As far as Dua Lipa and Callum Turner are concerned, the decision was most probably made during the summer of 2025, when the pair spent some quality time on Sicily. At the time, the two stayed at the Rocco Forte Hotel Villa Igiea while soaking up the Italian sun.

During their time in the city, Dua Lipa not only posed in a pink shirt of Palermo’s Serie B football team, the couple was also spotted across town while eating and drinking their way through the Sicilian cuisine.

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“She drank Campari soda, he drank an Old Fashioned, and they ate olives while playing cards. She was very sweet and they seemed like a normal couple. A few people asked her for a picture. We asked her if it bothered her and she said no, she was used to it — not a problem,” Patrick Lanzino, manager of the Colletti bar in Palermo, one of the couple’s culinary stops in the city, told The Times.

While enjoying their time off, the couple apparently fell in love with Sicily and decided to organise their wedding in Palermo.

“This marriage will be a message to Palermo that people love the city’s beauty, despite its problems in the past. Something stayed with this couple after their visit, which is why they are coming back,” Lanzino commented.

A potential wedding location

Rumours about the celebrity wedding took off when the Italian newspaper Giornale di Sicilia wrote  about a wedding planner being hard at work to organise a weekend of celebrations from 5 to 7 September 2026. Yet another Italians news outlet, La Repubblica, promptly named it “the wedding of the year” and despite a lack of comment by the couple, they even got a honeymoon invite from Luca Beraldo, the mayor of Celleno, a medieval village in Lazio.

Since those first reports, people have been busy speculating about the potential details of the wedding. Allegedly, the couple has hired wedding planner Alessandra Grillo to organise the event, while the famous Art Nouveau hotel Villa Igiea would act as the duo’s headquarters. The 19^th-century palazzo features lavish interiors, sea views, and a range of on-site eating options.

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“Discover history, majesty and serenity at Villa Igiea: a turn-of-the-century palazzo at the perimeter of vivid Palermo, the foot of Mount Pellegrino and the Gulf of Palermo. A long-loved seaside-meets-city sanctuary for royalty, dignitaries and Hollywood luminaries, trace their paths through tiered villa gardens that sweep down to the port and out to the Tyrrhenian Sea; on excursions to Palermo’s bustling markets, Baroque palaces and ancient sites, or yacht trips along its picturesque coast; and through Villa Igiea’s Italian restaurants, atmospheric bars and palatial Art Nouveau interior, revitalised as a Rocco Forte hotel,” Rocco Forte writes about the hotel.

As far as the actual ceremony goes, the wedding could well take place at Lo Spasimo. The open-air Gothic ruins in Palermo, once a church and convent, have recently been restored and are generally regarded as one of the most spectacular locations in the city.

If Dua Lipa and Callum Turner will actually be getting married in Palermo and if so, how precisely, only time will tell.

L’article Palermo tipped as wedding destination for Dua Lipa and Callum Turner est apparu en premier sur Travel Tomorrow.

Café Belga 

One of the most well-known terrace spots in Brussels is located at Place Flagey in Ixelles, right next to the Ixelles ponds. This café is often described as legendary and becomes extremely busy as soon as the sun comes out. The large terrace attracts a steady flow of people throughout the day, creating a lively and social atmosphere. Visitors come here for coffee, brunch, lunch, or evening drinks, depending on the time. It is also a popular place for watching passers-by and enjoying the energy of one of the city’s most active squares. 

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Walvis 

Near the Brussels Canal, there is a relaxed café-bar that has become a favourite for many locals looking to enjoy sunny days. The atmosphere is easy-going and welcoming, with people coming and going from morning until late evening. Its terrace is simple but comfortable, offering a place where visitors can sit for hours without feeling rushed. The menu includes drinks, small meals, and desserts, which makes it suitable for a full day visit. It is especially appreciated for its calm vibe in a central but slightly quieter area. 

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Le Dillens 

In Saint-Gilles, a small neighbourhood bistro offers a warm and local terrace experience. The space is decorated with natural elements, soft lighting, and small details like garlands that create a cosy feeling. Everything served is homemade, seasonal, and often sourced from local producers, which adds to its charm. People usually come here for relaxed dinners or long evenings with friends on the terrace. The atmosphere feels personal and peaceful, away from the busiest parts of the city. 

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Cipiace 

A small Italian-inspired canteen in Saint-Gilles brings a different flavour to the terrace scene. This spot is known for its simple but high-quality food, including coffee, pasta, bruschetta, and focaccia. The terrace is colourful and informal, making it easy to sit down and stay for a while. The atmosphere is friendly and relaxed, ideal for brunch or casual drinks. The name reflects the spirit of the place, which focuses on enjoying simple things in a welcoming environment. 

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Python 

In Schaerbeek, a craft beer bar offers a cosy terrace for those who enjoy Belgian and international beers. The selection changes regularly and attracts people who like to try new flavours. The terrace is modest in size but has a strong neighbourhood feel, making it comfortable and easy-going. Visitors can also buy beers to take home, which adds an extra option for beer lovers. It is a place that feels local and authentic while still attracting a wide mix of people. 

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Chez Richard 

Located in the Sablon district, a traditional Brussels bistro offers a terrace on one of the city’s most elegant squares. The setting is central and charming, making it a pleasant place to enjoy outdoor drinks or meals. The menu includes Belgian classics as well as simple modern dishes, served in a friendly and relaxed way. It is popular for both lunch and evening visits, depending on the moment of the day. The combination of location and atmosphere makes it a comfortable all-day stop. 

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Barbeton 

In the Dansaert neighbourhood, a popular local bar is often described as the kind of place everyone wishes they had nearby. The atmosphere is relaxed but lively, with a mix of regular visitors and newcomers passing through. Its terrace is used throughout the day for coffee, cocktails, beers, and light snacks. People often stop here to meet friends or simply enjoy the rhythm of the city. It is open every day and remains a steady favourite in the area. 

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Café Flora 

On the Parvis de Saint-Gilles, a colourful terrace stands out as one of the most energetic evening spots in the neighbourhood. The space becomes especially lively in the late afternoon and evening hours when people gather for drinks and music. Cocktails, beers, and sharing plates are served, often accompanied by DJ sets or live performances. A happy hour adds to its popularity after work, drawing in both locals and visitors. It is a social and vibrant place where groups tend to stay for long, relaxed evenings outside. 

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L’article Where to enjoy the sun: Brussels’ best terraces for a drink est apparu en premier sur Travel Tomorrow.

Sveti Stefan, on Montenegro’s Budva Riviera, has been subject to controversy for years because its beaches had become part of a private resort and were no longer accessible to locals. The island was shuttered in 2021 due to the protracted legal dispute.

But, under a new agreement, resort operator Aman will be up and running on the island from 1 July 2026 for the summer season. Euronews has reported that locals will enjoy free access to two of the three beaches in the resort’s vicinity (Sveti Stefan and King’s), while one of them (Queen’s Beach) will be reserved exclusively for Aman guests.

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The Aman Sveti Stefan resort is a 5-star franchise boasting 33 stone cottages and suites, with private pools, and a spa with “state-of-the-art fitness facilities and two hydrotherapy suites.” There is also accommodation at the Villa Miločer on the mainland opposite the island. The Villa Miločer’s suites will be open earlier than the island, from 22 May, and can be booked all year round.

According to a post on social platform X by Montenegrin Prime Minister Milojko Spajić, the terms of the negotiation will see the state earning a 10% share of the resort’s profits. The agreement also means that no further permits for construction will be awarded in Miločer Park.

This last point perhaps makes the existing resort and its setting even more special. A fortified 15th-century island connected to the mainland by a short spit, it was a Venetian Protectorate for centuries. Tito’s communist regime chased out the remaining residents in the 1950s to turn the island into a playground for the elite, with a casino fir for James Bond, housed in a former monastery church.

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Famous guests of the past include film stars such as Orson Welles, Elizabeth Taylor, Sophia Loren, Marilyn Monroe, and Kirk Douglas. The UK’s Princess Margaret, known for her hard partying lifestyle, also stayed there. Meanwhile, the 1930s mainland villa, set among cedar, pine, and olive trees, with terraces draped with wisteria and a library, was once the summer residence of Queen Marija Karađorđević.

To join this illustrious list of guests, would-be visitors will need to set aside a holiday budget of at least €1,500 a night in May for the villa, or over €7,000 per night on the island itself.

L’article Aman’s Sveti Stefan luxury island resort set to reopen in summer 2026 est apparu en premier sur Travel Tomorrow.

New York

American Museum of Natural History

One of the locations featured both in ‘The Devil Wears Prada’ and its sequel is the American Museum of Natural History. The scene of the Runway Gala was filmed on the steps in front of the building and turned into a true mob scene.

“But last time we filmed, no one knew the movie, and now it’s, you know, a moment. Twenty years ago, there wasn’t really social media, either. This time, someone posts something, and suddenly everybody is running over [to see]. So when we returned to the steps of the Museum of Natural History to film for the sequel, it was a mob scene. Although really, in a good way, because we needed a big crowd like you would have outside the Met Gala, with everybody watching across the street from Central Park West,” production designer Jess Gonchor told Condé Nast Traveller.

Address: 200 Central Park W, New York, NY 10024

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Waldorf Astoria

After six years of renovation works, the famous Waldorf Astoria was just about to open when ‘The Devil Wears Prada 2’ crew filmed inside its refurbished lobby.

Address: 301 Park Avenue, New York, NY 10022

Hudson Yards

Back when the first movie was filmed, Hudson Yards did not yet exist. However, the new neighbourhood is clearly featured in ‘The Devil Wears Prada 2’ when Miranda drops Andy, pointing her from the chauffeured car to the 7 train station.

Address: Hudson Yards, New York, NY 10001

House of Dior store

Filming at a not-yet-existing store is not an easy task, yet still, ‘The Devil Wears Prada 2’ managed to do so. As Dior is heavily featured in the movie, the filming team managed to secure Dior’s flagship store as an actual filming location for the advertising meeting between Andy Sachs, Miranda Priestly, and Emily Charlton. However, as a flood delayed the renovation works of the store, the crew and construction workers were at the construction site at the same time.

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“It was fun, but a little nerve-wracking. They were polishing things and putting in window displays, just like in the movie, to the last second,” Jess Gonchor explains in an interview with ELLE Decor.

Address: 23 E 57th St, New York, NY 10022

Marlow East

Andy and Emily share some fries over lunch at the Marlow East restaurant on the Upper East Side.

Address: 1022 Lexington Ave, New York, NY 10021

The Long Island Bar

Although the Long Island Bar has been famous for a long time, the date scene between Andy and architect Peter is likely to attract even more enthusiasts to the Brooklyn-based bar.

Address: 110 Atlantic Ave, Brooklyn, NY 11201

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Long Island

Billy Joel’s old Long Island mansion in Oyster Bay, on the market at the time of the pre-production of the sequel, is featured as the house of Sasha Barnes, while the scenes in Miranda’s mansion were filmed at a waterfront estate on Centre Island Road. The hotel room scenes at Milan’s Palazzo Parigi were actually shot at Woolworth Estate, also on Long Island.

Italy

Milan

‘The Devil Wears Prada 2’ wasn’t just filmed in New York; it also includes a myriad of locations throughout Italy, particularly in Milan. The most important Milanese location is undoubtedly the Accademia di Brera, home to Runway’s fashion show. Other spots that are well worth a visit include the Galleria Vittorio Emanuele II, the Villa Arconati, the Palazzo Parigi Hotel & Grand Spa, and the Palazzo Clerici.

Address: Via Brera, 28, 20121 Milano MI, Italy

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Lake Como

“Lake Como is just such a beautiful place, and we knew that Emily and Benji would arrive by boat, and we also wanted viewers to see the house from the lake, too, so that they were really brought into this lush environment. We scouted the whole lake to find the amazing villa we ended up using, and we got to do it all by boat so that we could see what all these homes looked like from the water. I spent a lot of time on that lake,” Jess Gonchor told Condé Nast Traveler.

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In the end, the stunning Villa Balbiano – also featured in ‘Casino Royale’ – stood in as Benji Barnes’ villa. The lawn and sculpture garden were additions made especially for ‘The Devil Wears Prada 2’.

Address: Piazza Cardinale Durini, 22010 Ossuccio CO, Italy

L’article The Devil Wears Prada 2 filming locations: From Brooklyn streets to Milan fashion week est apparu en premier sur Travel Tomorrow.

36,431 – that’s exactly how many movies Stephen Follows analysed before appearing on the podcast The Town, hosted by Matt Belloni. His goal was simple: to determine whether or not movies have actually gotten longer over the years, as many cinema enthusiasts feel like they have.

The outcome of his analysis is less straight-forward then one might expect. Since 1980, when simply looking at all films produced worldwide, not a lot has changed. Average movie length has fluctuated a little from one year to the other, but stayed within the 100 to 103-minute region.

However, when looking at so-called theatrical releases  – defined by Follow as movies that open in hundreds or thousands of cinemas across North America – things start to look different. In the early 2000s, those movies went on for 106 minutes on average, whereas by the 2020s that number had already risen to 114 minutes.

Moreover, while around 14% of wide releases ran over two hours in the 1980s, that percentage increases to 32% in the 2020s. And when looking at wide releases that ran under 90 minutes, the number shrank from 13% in the 1980s to 7% in the 2020s.

“The whole distribution has shifted upwards. While there are some outliers dragging the average up, it’s more the case that the entire middle ground has moved. The 105-to-119-minute film is now the most common runtime bracket for a wide release, and the two-hour-plus film is no longer unusual,” Stephen Follows writes.

When looking at specific genres, action movies seem to be massively driving the average length increase, going from 103 minutes in the 1980s to 128 minutes in the 2020s. Making movies that go one for longer than three hours on end also seems to have become more popular over the years. Follows mentions The Batman (175 minutes), Oppenheimer (180), Avatar: The Way of Water (190), Killers of the Flower Moon (206), and The Brutalist (215) in particular.

Why, oh, why?

Only one question remains: why did movies get longer while mid-movie pauses have gone extinct? Audiences feel like they get more value for their money, as most cinemas don’t charge extra for longer movies, while studios get to turn their movie into a big event.

“My read on this is that a studio spending $200 million on a film wants every set piece on screen and for the audience to feel they got their money’s worth from a premium-priced cinema ticket. Cutting twenty minutes might make for a tighter film, but it doesn’t make for a bigger event,” Follows explains.

However, there are other explanations too. For example, digital projection has removed the impractical need to change film reels and streaming may have taken over the shorter movie market. In his analysis, Follows provides yet another few possible explanations with explanatory graphics for the fact that theatrical releases movies have, indeed, become longer.

L’article Movies are getting longer and action films are to blame est apparu en premier sur Travel Tomorrow.

The Trump Organization has teamed up with architecture studio Gensler and Biograpi Living, Archi Group, The Sapir Organization, Blox Group, and Finvest Georgia to develop a new Trump Tower project in Tbilisi, Georgia. It will be the first Trump-branded project in the region, including a business centre, a hotel, luxury housing, retail shopping, dining, and a range of entertainment options.

“The Trump name is synonymous with some of the most luxurious real estate developments in the world, and Trump Tower Tbilisi stands as a continuation of that legacy. We are proud to bring this globally recognised standard of excellence to Georgia and are especially pleased to collaborate with such respected and professional developers on this project,” said Eric Trump, EVP of The Trump Organization.

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In the first image, Gensler has revealed a general overview of the site. The development, which will be located next to Tbilisi’s Central Park on an area spanning over 600,000 square metres, will count six towers. One of those will be a 70-storey Trump skyscraper with a rooftop garden, set to become Georgia’s tallest building. Additional details about the development, including architecture, design, and sales information, should be announced in the coming months, as per the Trump Organization.

“Georgia has long been a nation shaped by a rich historical legacy and bold ambition. With Trump Tower Tbilisi, we are bringing that ambition to life in its most iconic form – creating a landmark that will transform the skyline and elevate Georgia’s presence on the global stage. Together with the Trump Organization, Archi is proud to play a key role in shaping its future as a premier destination for global investment and luxury living,” stated Ilia Tsulaia, Co-Founder and Chairman of the Board of Archi Group.

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Georgia’s capital, Tbilisi, counts approximately 1 million residents at the moment of writing, representing about a third of the country’s total population. Over the past few years, the city has been attracting new inhabitants, making it a popular bet for property developers. According to the press release, the Trump Tower Tbilisi “signals the city’s emergence as a key business hub and gateway to international business in Eastern Europe and Asia, as well as its growing profile among global buyers of luxury properties.”

“Collaborating with the Trump Organization is a distinct honour for our group. This landmark development reflects robust international confidence and creates enduring value for the market. We are proud to participate in such a defining milestone in Georgia’s economic evolution,” commented Lasha Kvachadze, Co-founder of Blox Group.

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The Trump Organization, owned by U.S. President Donald Trump and run by his son Eric Trump, already has an international portfolio. Residential towers can be found throughout the U.S., India, and Uruguay, while new projects are being developed in Romania, Vietnam, and Saudi Arabia. Plans for the Trump International Hotel in Belgrade, Serbia, however, were cancelled in February 2026.

L’article New Trump Tower planned for Georgia with design by Gensler est apparu en premier sur Travel Tomorrow.

With travel consumers increasingly willing to be led by tech tools and online advice, there has been an unsurprising proliferation of travel-inspired internet content—and an accompanying rise in incidents where the creators take chances with their safety and that of others. From the public dissemination of a traveller’s itinerary and location to the high-octane nature of the exploits that go viral, posting about one’s adventures carries a degree of risk. Is it possible to stay safe in this universe?

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Entertainment or education?

Research published in March 2026, in the Journal of Outdoor Recreation and Tourism notes that “social media travel and adventure influencers present both challenges and opportunities for outdoor recreation management and public safety.” One of the major issues revealed is that “influencers generally position themselves as entertainers rather than educators, distancing themselves from responsibility for followers’ behaviour.” Rejecting the ultra-curated take and the teams of runners and gofers who ensure television goes smoothly, they also view “risk-taking and autonomy” as “a key part of influencer identity and online credibility,” the authors say.

That drive to keep viewers entertained, clicking on engaging content, rather than dealing with drier subjects such as safety, creates an online environment where risky behaviours appear to be rewarded. One influencer told the study: “People want to watch people do crazy things… not talk about risk.” Even doing nothing, but doing it in an extreme way, as seen with the advent of “rawdogging,” presents the potential for harm that seems to attract clicks.

Normalisation of risk-taking and over-sharing

Worse, pervasive risk-taking-for-views on social media, in turn, “normalises” dangerous antics. The “consequences,” the researchers say, are deadly: often “falls and drownings. People are risking their lives at cliff edges, mountain overhangs and around water. In fact, 379 people died taking selfies between 2008 and 2021.”

Horrifying statistics and a lack of caution applied to one’s own surroundings are only one of the dangers to consider here. The rise of online publishing includes live location sharing or time-limited releases like Instagram Stories, posted for only 24 hours. These formats create a risk in themselves. They effectively reveal to others where the original poster is geographically, within a given timeframe. That means bad actors could physically stalk the poster, or work out that they are “not at home” and target an empty domestic address.

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Staying safe

One safety initiative from Yale University underlines that “cybercriminals will use all methods to learn about your travel plans. When you post on social media about your plans, you make it easier for them to target you.” Yale urges people not to post details about their itinerary, and to wait until they return home before sharing holiday posts. The university also recommends setting accounts to private (not good for would-be influencers looking for a wide pool of followers) and turning off GPS tracking.

Other good practices for travel influencers include setting up a “safeword” or “emergency word” with friends and relatives, using emergency contact features on their phones, and ensuring they tell trusted local providers, such as hotels or walking refuges, about their plans.

Legal issues

Even when well-intentioned, influencers can end up in legal hot water, like American teen and charity fundraiser Ethan Guo, who was stranded in Antarctica and held for weeks on a Chilean military base after landing his plane in a restricted area without permission.

Doing due diligence on relevant history and rules applying to their destinations is a must for any traveller. In March 2026, Dubai police arrested at least 109 visitors of various nationalities who had shared images of war damage in Dubai and elsewhere in the UAE.

Another risk facing influencers, then, is legal liability. Real-world guides and outdoor pursuit leaders must usually operate under strict guidelines and certifications, but in theory, anyone could broadcast travel influencer material, no matter their level of expertise. And lawmakers around the world are catching up with regulating the online sphere, passing bills to hold individuals and platforms to account when they publish content that causes harm.

In the UK, the Online Safety Act (2023) has introduced new criminal offences that include “encouraging or assisting serious self-harm.” In other jurisdictions, such as the US, legal experts like Professor Max Helveston of DePaul College of Law have argued that negligence laws could hold influencers accountable, though Helveston acknowledges that proving direct causation of harm in a court of law might be tricky.

The “free speech” defence

Influencers have long claimed they are covered by US free speech laws, but legal cases have now been successfully won against people deemed to have caused harm with their online activity. (Infowars host and conspiracy theorist, Alex Jones, repeatedly claimed that the Sandy Hook school shooting never happened, assuming the statements were constitutionally protected opinion, hyperbole, or rhetoric. The courts disagreed, eventually hitting him with a $1.4 billion liability for defamation and infliction of emotional distress.)

Professor Helveston also points out that influencers might in fact enjoy fewer free speech exceptions than they imagine, since their monetised posts can be considered “commercial activity”, which is less protected.

Don’t become the next big show trial

The line between personal and public responsibility has recently been tested in the Austrian courts, after 37-year-old Thomas Plamberger left his girlfriend to freeze to death on Grossglockner, Austria’s highest peak, in January 2025. Despite not being a professional mountaineer guide, he was convicted of her manslaughter.

As well as the personal hazards that travel vloggers flirt with, from unwittingly revealing their whereabouts to eating a poisonous devil crab for the cameras, they could be flirting with another hazard in their search to become the next big thing: becoming the next big legal liability case instead.

L’article Is it safe for social media influencers to post about their travels? est apparu en premier sur Travel Tomorrow.

“I think of where the technology was a decade ago, and where it can be today, or even a few years from today. Hopefully the complexity is less,” said American Airlines Chief Customer Officer Heather Garboden in an interview with CNBC. Her statement suggests that improvements in technology are making seatback systems easier to manage, which could support the airline’s decision to bring them back.

Seatback entertainment has gone through several stages in aviation history. Early systems relied on shared overhead screens, where all passengers watched the same content during the flight. Over time, airlines introduced individual displays, allowing travellers to choose their own films and series. By the 1990s and early 2000s, these screens had become a common feature, especially on long-haul routes. They were later introduced on shorter routes as airlines began competing more on comfort and onboard experience. 

American Airlines removed seatback screens from most of its narrow-body aircraft in the late 2010s. The airline instead focused on a “bring-your-own-device” approach, expecting passengers to stream content on personal devices. This decision helped reduce fuel consumption, as lighter aircraft use less fuel. It also lowered maintenance needs, since built-in systems often require repairs. Over time, this approach became standard across most of the airline’s narrow-body fleet.

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In practice, relying on personal devices has created some challenges for passengers. Travellers need to make sure their devices are charged before boarding. They also depend on stable Wi-Fi, which is not always guaranteed during a flight. Downloading content in advance is another step that not all passengers take. For families, especially those travelling with young children, managing multiple devices can become complicated.

Pressure from competitors is now pushing American to rethink its approach. Delta Air Lines and United Airlines have continued to invest in onboard technology, including large seatback screens and improved connectivity. These upgrades are not only about comfort but also about attracting higher-paying passengers. Both airlines have reported stronger customer satisfaction linked to these improvements. This has increased the pressure on Americans to offer a similar experience.

At the same time, American is exploring a broader upgrade of its digital services. The airline is in discussions with SpaceX and Amazon to improve in-flight Wi-Fi. These partnerships could also bring additional services, such as video streaming, music, and even onboard shopping linked to frequent flyer miles. This shows that in-flight entertainment is becoming part of a wider digital ecosystem rather than a standalone feature. Free Wi-Fi is already available on most aircraft for loyalty programme members, further supporting this shift.

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The scale of a possible return of seatback screens is significant. American Airlines operates roughly 790 narrow-body aircraft, and adding screens again would take time and investment. Aircraft would need to be temporarily taken out of service to install new systems. The airline also has more than 280 aircraft on order, and new planes could include seatback screens directly from the factory, making the transition easier in the long term. Even so, the process would still take several years to complete.

Passenger expectations have also changed in recent years. Many travellers now expect a smooth digital experience similar to what they have at home. Using personal devices works in some cases, but it depends on preparation and connectivity. Built-in screens offer a simpler option that works immediately after boarding. This can be especially useful on longer flights where passengers rely more on onboard entertainment.

L’article Seatback screens may return to American Airlines as inflight competition intensifies est apparu en premier sur Travel Tomorrow.

According to aviation analytics company Cirium, 13,000 flights have been cut from the global flight schedule over the month of May 2026. When combined with the fact that some airlines are privileging smaller planes in order to save fuel, this results in no less than two million seat cuts – or about 2% of the global aviation capacity.

Within Europe, Turkish Airlines, Lufthansa, British Airways, and KLM are among the airlines to have reduced their capacity.

The reduced number of seats could have an impact on travellers who planned to take to the air over the month of May. Although most airlines will offer a refund or a rebook option, the level of protection depends on where the journey begins and which airline operates it.

Thanks to US-Israeli war on Iran, jet fuel prices have more than doubled.

Domestic US fares have SOARED by 24%, and international fares have SURGED 50% since Jan. 5.

AIRLINE PASSENGERS SHOULD SEND A BILL FOR DAMAGES TO TRUMP & NETANYAHU. pic.twitter.com/aeXlO0ZxmJ

— Steve Hanke (@steve_hanke) May 5, 2026

In what is seen as a remarkable move, the UK government has granted airlines temporary flexibility to cancel or consolidate flights without jeopardising their airport slots, which could have an impact on people’s Summer holiday plans, although according to travel expert Simon Calder, business travel is more likely to be impacted by the measure.

However, if the situation doesn’t improve rapidly, the conflict and the starkly increased cost of jet fuel are also likely to heavily impact Summer travel. Lufthansa previously announced it would be cutting 20,000 short-haul routes from its summer schedule, and others are likely to follow in order to deal with the crisis.

Data collected by Cirium show that airlines across the globe have already cut 9.3 million seats for the period from 1 June to 30 September 2026. Part of those cuts are concentrated in the Middle East, with airlines such as Qatar Airways, Emirates, and Etihad Airways being among the most impacted.

Airlines just cancelled 2 million seats and 12,000 flights for May… all in the last two weeks.
Jet fuel prices have basically doubled amid the Middle East crisis. Turkish cut over 500k seats, Lufthansa axed nearly 4,000 flights, with Emirates, United, Air China and others also… pic.twitter.com/Op4hM9sVNV

— Fahad Naim (@Fahadnaimb) May 5, 2026

Aside from an increased risk of cancellations and rescheduling, Summer travellers – especially those who have yet to book their plane tickets – are also likely to be confronted with substantially more expensive air fares. Those are partly caused by the jet fuel price increase, partly by a decreased offer.

“The current fare levels between Europe and Asia are not sustainable over time in my view – this is driven by high demand and limited capacity, not high jet fuel prices – and I will not be very surprised if the Gulf area airlines will soon be offering very attractive airfares between Europe and Asia via Gulf hubs,” Hans Jorgen Elnaes, the founder of Norway-based aviation consultancy Winair AS, told Al Jazeera.

According to the International Air Transport Association, overall passenger demand rose by 2% over the month of March 2026 compared to the same period in 2025, despite the crisis. Strong domestic markets thus seem to be absorbing at least part of the consequences of the crisis in the Middle East, which is likely to at least have an impact on the aviation industry for the months to come.

L’article Airlines cut two million seats in May due to jet fuel crisis est apparu en premier sur Travel Tomorrow.