The mission of the TOURISM 365 Conference is to highlight the importance of strategic tourism development. The event addresses both challenges and opportunities while fostering greater regional and international collaboration between tourism destinations in Central Europe and the Mediterranean.

Under the theme ‘The Next Decade of Year-Round, Sustainable and High-Value Tourism’, the 2026 TOURISM 365 Conference will explore how destinations are discovered, chosen, sold and experienced in a rapidly changing travel landscape. The event will once again bring together tourism leaders, global travel platforms, international media, US market experts, destinations, hotels, innovators and projects from more than 30 countries.

During the 2026 edition, one question in particular will be addressed, an issue that is becoming increasingly important for destinations and tourism businesses alike: Who really influences where people travel today? From media and algorithms to recommendations from other travellers, the different factors shaping travel decisions will be discussed.

In addition, TOURISM 365 will open the discussion on the infrastructure behind high-value tourism, from energy and digitalisation to sustainability and smarter resource management.

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What to expect?

Looking at the travel journey as a whole, from inspiration to booking, the programme features a wide range of international speakers.

Among the confirmed contributors are Simon Calder, travel journalist and commentator; Rajan Datar, BBC journalist, presenter and travel storyteller; Chris Alestra, Vice President of Signature Travel Network; Peter E. Pincus, Chief Commercial Officer at CCRA Travel Commerce Network; Myriam Younes, Managing Director of Advertising at Rome2Rio; Evelina Hederer, Director of Business Development EMEA at Expedia Group Advertising; Alessandra Priante, Co-Chair of the SIGA Europe Advisory Board and former President of the Italian National Tourist Board; and Ged Brown, CEO of Low Season Traveller.

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Публикация от TOURISM 365 International Conference (@tourism_365_conference)

Meanwhile, speakers including Raja Saggi, Jasnoor Kaur, Davor Bruketa and Dario Marča will take a deeper look at the role of AI, algorithms, content creators and changing traveller behaviour in shaping tourism demand, subjects that are becoming increasingly important for the sector.

“Tourism is changing too quickly for anyone to have all the answers. That is why it is so important to be in conversation with people from different markets, sectors and perspectives. TOURISM 365 is not only about answering the questions we already know – it is about opening the new ones that tourism leaders, destinations and companies will need to ask in the next decade,” said Ivana Kolar, founder and organiser of TOURISM 365.

The event will also feature a strong business component through the T365 B2B Marketplace. Organised in cooperation with London-based New Deal Europe, it aims to connect destinations, hotels, DMCs and tourism companies with selected international buyers, travel advisors and tour operators.

Travel Tomorrow is pleased to be an official media partner of the TOURISM 365 Conference, taking place in Zagreb from 5 to 7 October 2026.
This 10th edition will bring together tourism leaders, policymakers and industry experts to discuss the future of year-round, competitive… pic.twitter.com/OyrP5kDE4b

— Travel Tomorrow (@TravelTomorrowX) September 21, 2026

For the first time in its 10-year history, TOURISM 365 will also host the T365 Excellence Awards. The international professional awards will recognise people, places and projects demonstrating how tourism can create greater value for destinations, local communities, businesses and travellers. Applications have been received from 12 countries, with the winners to be announced during the T365 Excellence Awards Night on 6 October in Zagreb.

The 2026 edition of the TOURISM 365 Conference will take place from 5 to 7 October at the Novotel Zagreb. Registrations are currently open, while participants can also join the event online free of charge, broadening access to the conference.

L’article Zagreb to host 10th TOURISM 365 Conference from 5 to 7 October est apparu en premier sur Travel Tomorrow.

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The Croatian city of Dubrovnik is one of international repute. While its undeniable charm alone is enough to attract many a history fanatic, the UNESCO-listed Old Town is also a popular stop for cruise ships and ‘Game of Thrones’ lovers. Over the years, this led to an increasingly large number of (day) visitors, putting a strain on the beautiful medieval city that was not built to accommodate as many tourists.

In 2017, overtourism threatened to strip Dubrovnik of its UNESCO status; the so-called ‘Respect the City’ scheme was launched under the mayor of Dubrovnik, Mato Franković. Almost a decade later, Franković, who still occupies the same role, went into detail about the initiative in an interview with Euronews.

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“For years, tourism in Dubrovnik wasn’t managed; it simply just ‘happened’ on its own. Previously, there would be days where five or six cruise ships would arrive at once, bringing with them so many day-trippers from nearby destinations. That’s when we realised we needed to manage tourism differently, so we divided it into different sectors,” stated Mato Franković.

Instead of focusing on reducing the overall visitor numbers, ‘Respect the City’ has been trying to spread tourist arrivals evenly over the days, weeks, and months. Successfully, it appears, as the city welcomes some 650,000 arrivals and two million overnight stays between the start of 2026 and mid-July.

One of the ‘Respect the City’ measures consists of limiting the number of docked cruise ships at Dubrovnik’s port to just two, or a maximum of 4,000 arrivals. Moreover, cruise calls have to last at least eight hours, which means tourists are more prone to extend their visit beyond the Old Town – reducing the pressure on the historic town centre – and to contribute more towards the local economy.

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A similar rule applies to coach operators. The bus webshop scheme obliges buses to register in advance, meaning the local authorities can stagger arrivals throughout the day and year by adding a limited number of available slots and by adapting that number depending on events and other arrivals.

Yet the ‘Respect the City’ scheme doesn’t just concentrate on spreading awareness. As the name might suggest, the campaign also stimulates visitors and local stakeholders to respect Dubrovnik and its inhabitants.

“Respect for Dubrovnik is something we ask of everyone: citizens, people working in the city, those who come to enjoy Dubrovnik – this is our message to everyone,” explained Mato Franković.

One of the measures includes limiting noise nuisance, for example by banning tourists from wheeling their suitcases through the cobbled streets of the Old Town and by applying a noise level limit of 55 decibels in outdoor areas.

While ‘Respect the City’ already functions as a successful model for handling overtourism, with international destinations looking towards Dubrovnik for inspiration, Mayor Franković is already looking at future measures. Some of those include concentrating tourism on existing hotspots, while replacing underdeveloped tourism zones with affordable housing for locals.

“Short-term rentals are killing cities because step by step, they push residents out and turn living neighbourhoods into tourist apartment zones. It’s going to be just like a generic Disney-land experience, and who wants to visit a ghost town? That’s not what people want – they want to see and meet the citizens. But if we let this continue, our citizens will be forced out of the major cities and into the far away suburbs”, the mayor told Euronews. The aim of the ‘Respect the City’ scheme is clear: safeguarding Dubrovnik for future generations to enjoy, while giving tourists the chance to respectfully marvel at its medieval beauty.

L’article How Dubrovnik’s ‘Respect the City’ scheme is tackling overtourism est apparu en premier sur Travel Tomorrow.

For the first time since the establishment of the Dinara Nature Park in 2021, Croatia has added a new nature park to its collection. The Zagorje Mountains Nature Park marks the country’s 13^th protected nature reserve, meaning some 38.6% of Croatia’s land surface is now protected.

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At a one-hour drive from the Croatian capital Zagreb, the new nature park spans over a surface of 30,000 hectares, including hills, forests, castles, and idyllic villages. It stretches over two counties, Krapina-Zagorje and Varaždin, in Northern Croatia.

“Croatia is known for its coastline and islands, but this new nature park highlights the extraordinary landscapes of our inland regions. The Zagorje Mountains offer a different perspective of Croatia – one of forests, hills, castles and outdoor adventure, and it’s just a short journey from Zagreb,” Bisera Fabrio, director of the Croatian national tourist office in the UK, told Time Out.

Some of the highlights of the newly-created nature park include the 13^th-century Trakošćan Castle, the prehistoric Vindija Cave, the Ravna Gora mountain, and the Ivanščica Mountain.

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Standing at 1,061 meters above sea level, Ivanščica is the highest mountain in northwestern Croatia, and a popular spot for outdoor lovers. The area offers both family-friendly hikes and trails for those who are keen on adventure. The so-called Pyramid on the mountain, an iron tower dating back to 1929, offers some of the best views over the region, reaching as far as the Slovenian Alps and Hungary.

The project to turn the Zagorje Mountains into a nature park dates back to 2009, and a final report confirming the region’s outstanding natural value was handed over in 2024. This is further underlined by the fact that part of the new park is part of the European ecological network Natura 2000.

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While nature parks are managed less strictly than national parks, thus allowing the daily lives of their inhabitants to continue, all while paying attention to the natural surroundings, as a nature park, the region will have easier access to funding to protect its biodiversity. According to Croatia’s Ministry of Environmental Protection, approximately one-fifth of the total Croatian flora can be found within the park, including 1,200 species and subspecies.

L’article Croatia unveils its 13th nature park with 150 kilometers of hiking trails est apparu en premier sur Travel Tomorrow.

While the Croatian city of Split is well-known for its stunning beachfront and historical town, over the years, it has also become a popular nightlife destination. While the beach clubs and bars contribute to the local economy, unruly tourists have become a nuisance for those who live in the neighbourhoods where nightlife is buzzing.

In order to resolve that issue, some of the city’s officials, and in particular Mayor Tomislav Šuta, have submitted a proposal to amend Split’s Trade and Hospitality Act.

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“We are moving towards limiting nighttime work in accordance with the new law, with the aim of introducing order. The City of Split will participate in the discussion and public consultation so that we can reach a decision that is important for our residents by consensus”, Split’s mayor Tomislav Šuta told Croatian news outlet Net.hr.

The new proposal aims to regulate alcohol sales hours in certain parts of Split, particularly those with many bars, restaurants, and nightclubs. While nothing would change for such licensed venues, a local alcohol sales ban would apply to liquor shops from 8:00 pm to 6:00 am. The mayor hopes that if such a ban were to be applied as soon as the summer of 2026, the quality of life and overall safety would increase for those who live in the targeted areas.

Other initiatives to control nightlife

In some Croatian cities, including Split and Dubrovnik, other initiatives have already been put in place in order to regulate unruly behaviour. For example, drinking alcohol or using drugs in public spaces and urinating or vomiting can already lead to an on-the-spot fine of up to €700. Moreover, fines for public order disturbances such as fighting or verbal abuse can go as high as €4,000.

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If the ban on alcohol sales in Split were to go through, the Croatian city would not be the first popular tourist destination to take such an initiative. For example, in the city of Porto in Portugal, supermarkets, wine cellars, convenience stores, and souvenir shops cannot sell alcohol between 9:00 pm and 8:00 am within the city’s so-called ‘containment zone’. Similar to the situation in Split, the initiative was born out of a need to limit street drinking and the associated disturbances.

L’article Croatian town of Split plans on introducing a sales ban on alcohol est apparu en premier sur Travel Tomorrow.

First launched in 2021 in a bid to lure travelling professionals to a lifestyle offering pristine Adriatic coasts, UNESCO-recognised historic cities, and medieval architecture, Croatia’s digital nomad visa is designed to give temporary residence rights to non-EU/EEA/Swiss citizens employed by non-Croatian companies, or working for clients outside the country.

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Публикация от Travel Tomorrow (@traveltomorrow.eu)

What’s changed?

The Republic’s Ministry of the Interior states that temporary stays of up to 18 months can be granted, and this can be extended under application no later than 60 days before the current permit expires. Repeat applicants must wait six months before resubmitting a request.

But legislation amended in March 2025 gives digital nomads the right to stay for up to three years, pending full application of the law. “Close family members” can join their partners if they meet certain criteria.

The conditions include being able to provide:

• proof of remote work, for example a contract or service agreement
• self-employed business registration, if applicable
• proof of at least €3,295 in monthly income
• evidence of private health insurance for the duration of any trip to Croatia
• a clean criminal record
• a passport with validity exceeding the length of the stay in Croatia by three months
• confirmed accommodation details and proof of address within three days of entering the country.

How much does it cost and is it worth it?

The fee for Croatia’s digital nomad visa varies depending on where the application is made. It is cheaper to do so at a Croatian police administration centre or station, where it costs €46.45 for a temporary stay (around $54), compared to €55.74 (approximately $64) at a diplomatic mission or foreign consulate. There are also administrative fees associated with obtaining biometric residence permits and cards, taking the total to around €189.88 (about $221.07). If it’s urgent, there’s an extra charge for an expedited application.

Aside from its coastal scenery and historic charm, and warm climate, advantages of choosing Croatia as part of a digital nomad adventure include its low cost of living and safety record. When it comes to cost of living, Croatia averages 22.6% cheaper than the United States, according to Numbeo. The US State Department meanwhile officially rates the republic at a Level 1 travel advisory, the lowest risk level possible.

L’article Croatia updates digital nomad visa rules, extending stays for up to three years est apparu en premier sur Travel Tomorrow.

Founded in the 7^th century, the historic port, once dubbed the “the pearl of the Adriatic”, is a UNESCO World Heritage site. It has seen a resurgence in popularity in recent years, with holidaymakers drawn to its southern European sunshine, scenic coasts, and relatively cheap marketplace. That renown was given a further boost when the city became the location for the fictional King’s Landing in HBO’s hit TV series.

Now, with screen tourism in the news again following the release of a new season of The White Lotus, in Thailand, Dubrovnik is not keen to step out of the limelight. Having provided the backdrop for such iconic Game of Thrones moments as Cersei Lannister’s season five naked “Walk of Shame”, with the city’s ancient walls almost “a paid actor”, now the city’s seas are now making headlines thanks to diver and underwater builder, Ivan Bukelic, who proudly told press: “I can now say I discovered a boat at the Old Town Dubrovnik.”

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He made the find back in April 2025. The wreck was buried around 70cm under the sea bottom. Croatia’s Ministry of Culture was immediately informed and they have been carrying out radiocarbon analyses on fragments of the vesel to ascertain how old it is.

While vessel type and dimensions are unknown, it has been revealed that the mystery ship appears to date back to the 1700s, according to marine archaeologist Irena Radić Rossi. Some are speculating that the vessel likely carried merchant goods given the significance of Dubrovnik as a trading hub.

Plans are now evolving to protect the intriguing shipwreck, just as Dubrovnik itself has required safeguarding from the effects of overtourism. The city became one of the first places to change the way it manages cruise ship arrivals in 2017 when authorities introduced a “Respect the City” scheme to limit cruise ship disembarkations to 4,000 at any one time.

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Other shipwrecks in the Adriatic include German and Italian warships, cargo and passengers ships, and fishing vessels. The world’s most valuable shipwreck is thought to be the San Jose, a Spanish galleon carrying an estimated $17 billion in today’s terms, scuppered by British cannons in 1708 – and believed to have been found off the Columbian coast in 2015, with a haul of coins and Chinese porcelain that still lies untouched.

L’article Diver discovers 18th-century shipwreck near Game of Thrones location est apparu en premier sur Travel Tomorrow.

Minister of Tourism and Sport, Tonči Glavina, told the Poslovni svijet s Ilijom Jandrićem podcast that June arrivals were up 11% year-on-year, yielding 19% more overnight stays and with part of the month seeing 25% growth, describing it as a “fantastic” month.

The news comes after a rumoured softening at the end of the first quarter due to a 20% drop in arrivals in March. Glavina emphasised that April then saw +20%, in a similar pattern to June compensating for May’s lower results.

Referring to this as the “pre-season”, he said it’s important to take the figures for the quarter as a whole. “You cannot judge the pre-season month by month,” he said. “As a whole, we are currently up four percent in arrivals and five percent in overnight stays compared to last year.”

But reports are multiplying that rising costs are affecting both tourists and locals. Scrutiny of the cost of essential goods enabled by government-mandated transparency on retail pricing has revealed huge discrepancies in the cost of everyday goods across the country.

Analysis has shown a whopping 10.38% increase in Tribunj, a waterfront village in southern Croatia, where toilet paper is 19.1% more expensive than in Zagreb. What’s more, Tribunj is not an outlier but is joined by a number of other towns with the cost of living up around 10% too, including  Posedarje, Pakoštane and Pomer (10%), and Pašman (9.96%), according to RTL Direkt.

Visitors might want to be aware that food groceries have not seen the same spike in prices. Instead it is household and hygiene products that are going through the roof. While this might be good news for tourists in-the-know who can avoid the highest prices by perhaps bringing a roll of toilet paper or sanitary products with them in their luggage, for locals it is a different story.

“These are basic items people must buy, especially in tourist apartments, and that drives prices even higher,” economist Mladen Vedriš told the Daily Express.

Acknowledging the issue, Glavina noted that while the Croatian market has become more expensive, it still represents good value and that off-peak months are the best time to avoid seasonal inflation. He also directed attention at legislation to safeguard housing and avoid overexploitation that has slashed the number of short-term rental developments by over 70% “We want to protect our most valuable resource – the coast,” he insisted.

L’article Croatian tourism grows again in June despite fears over rising prices est apparu en premier sur Travel Tomorrow.

Around 485 domestic and international flights will be “back on track” the press release said. Travellers hailing from the UK, Germany, the Netherlands and Austria will have the most and the most frequent options, from London, Frankfurt, Munich, Amsterdam and Vienna, though the board said its most important source markets also include France, Italy and Poland.

Meanwhile in Croatia, it is Zagreb, Split and Dubrovnik that are set to see the greatest number of operations.

40 new unique connections

Overall around 40 “new unique connections” are also part of the equation, officials said. Kristjan Staničić, the board’s director emphasised in a statement that “the goal is to improve air connectivity with foreign countries every year. This is especially important for our southern destinations, [that are]more reliant on air transport.” To that end, the tourist board country has allocated more than three million euros for strategic partnerships, including cooperation with airlines, this year alone, producing what the board described as “record” results.

The summer season will see 54 different airlines flying to and from Croatia, with the skies dominated by Croatia Airlines, Ryanair, Easyjet, Eurowings and Lufthansa. In terms of direct routes, 42 will be available “mainly from Europe” the agency announced, adding that “connections with destinations on other continents are planned, for example, for the USA, Canada, Korea, Qatar, UAE.”

Expanding the season to improve accessibility

Interestingly, as well as a mission to “actively encourage launch of new unique connections” the tourist board noted a strategy to “ensure an earlier start” since, in the words of Staničić, “air connectivity is extremely important outside the peak season because of the better accessibility of our destinations.”

The board director may have been referring to the fact that stunning medieval cities such as Dubrovnik, that offer limited access due to their coastal position, walled fortifications, and narrow Old Town streets, tend to dominate the tourist imagination, resulting in summer crowding. That’s despite the wealth of other attractions Croatia can offer both sunseekers and active holidaymakers thanks to its pristine Adriatic coastline, over 1,000 idyllic islands, plus hiking in its forests and national parks.

L’article Croatia set for record air connectivity in summer 2025 with 122 direct routes est apparu en premier sur Travel Tomorrow.

Hvar – located in the Adriatic Sea, about an hour-long ferry ride from Split – is known among tourists as a ‘party island’ and a popular nightlife destination. During the high season, it welcomes up to 20,000 tourists daily. However, residents have grown frustrated with disruptive visitors and the disturbances they cause. As a result, the town has voted to introduce a new set of summer rules.

These include an 85-decibel noise restriction – roughly the volume of a noisy restaurant. The decision will directly affect many clubs, discos, and outdoor venues on the island. Fines are set at €1,320 for legal businesses and €300 for individuals.

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The hospitality sector immediately attempted to overturn the decision by lobbying for the island to be designated a year-round entertainment zone, according to local news site CroatiaWeek.

“Hotels, local apartment owners, bars, restaurants, taxi drivers, boat operators, and many others rely heavily on the vibrant atmosphere that Hvar has cultivated over decades. Curtailing this energy jeopardises their livelihoods and, inevitably, the overall wellbeing of the local community. Many of these are small, independent businesses that simply don’t have the resources to absorb such a drastic shift. For them, this decision could prove financially unsustainable”, Ivan Curkovic, owner of beach club Carpe Diem, tells Metro UK.

However, local authorities and those supporting a less nightlife-oriented type of tourism are standing by the decision, hoping to promote a family-friendly and sustainable tourism model.

Tourism measures in Croatia

Hvar’s decision to step up against unruly tourists isn’t an isolated one. Across Croatia, authorities are pushing for a more qualitative kind of tourism, benefiting local residents.

Towns such as Split and Dubrovnik have issued fines of up to €700 for “inappropriate behaviour”, which may include drinking alcohol or using drugs in public spaces, urinating or vomiting in public, and walking through towns shirtless or in swimwear.

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Public order offences fall under another category and can result in fines of up to €4,000. Fighting, verbal abuse, and drunken behaviour are included in this group. Removing a noble pen shell – a protected endemic clam – from the sea or beach will incur a fine of €67 per item.

“These fines are intended more to deter bad behaviour rather than to punish anyone. Ultimately, it is about being responsible, ensuring Croatia remains a cherished, safe, and welcoming destination for everyone”, Darijo Šarić, CEO of luxury villa rental site VIP Holiday Booker, told Euronews.

L’article Croatia’s ‘party island’ tackles antisocial behaviour est apparu en premier sur Travel Tomorrow.

1. Roasted Turkey with ‘mlinci’ 

Turkey with ‘mlinci’ (purica sa mlincima) is a classic, traditional Croatian cuisine, especially in Zagreb and northern Croatia. And while roasted turkey is well known in many different cuisines, ‘mlinci’ are a Croatian specialty – the thin, usually homemade, dried flatbread is broken in pieces and then mixed with the juices of the roasted turkey. ‘Mlinci’ become soft and delicious, carrying somewhat the turkey flavour, ideally complimenting the meat. Turkey with ‘mlinci’ is usually served at family gatherings and holidays and in Zagreb and northern Croatia it has also become a trademark of a Christmas meal. 

No need to wait for Christmas though – when in Zagreb, treat yourself to the tastiest turkey with ‘mlinci’ at the iconic restaurant Vinodol in the city center.

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Публикация от Restoran Vinodol (@restoran.vinodol)

2. Istrian ‘fuži’

There are many delicacies from the Istria Peninsula that we would recommend and ‘fuži’ are definitely at the top of our list. Once regarded in Istria as a ‘poor man’s everyday meal’ the homemade, twirly pasta is now considered a delicacy and served in some of the best restaurants in Croatia. ‘Fuži’ go best with different types of sauces, called ‘šug’, which is usually made from seafood, octopus or beef, such as the traditional Istrian beef ‘boškarin’. There are also countless vegetarian versions depending on the season – ‘fuži’ are delicious with wild asparagus or truffles that Istria is also very well known for. Whichever version you try, we guarantee you will enjoy it!

For an authentic experience, in Zagreb we can recommend fuži with truffles at Istrian restaurant ‘Vodnjanka’.

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Публикация от Restoran Vodnjanka (@restoran_vodnjanka)

3. Čobanac – Slavonian shepherd stew

Čobanac, or ‘the shepherd stew’, is a traditional dish from Slavonia, the eastern part of Croatia. Originally created by Slavonian shepherds, who were spending days in forests, the dish consists of beef and pork meat cut in cubes, lots of onions and a variety of vegetables, including paprika peppers to give it a spicy taste. The traditional ‘čobanac’ is prepared in a copper cauldron under natural fire and takes hours to prepare. There is a saying that a you know ‘čobanac’ is good if, when it spills on your clothing, it can’t be removed anymore. 

To taste traditional ‘čobanac’ in Zagreb, visit ‘Baranjska citadela’ – it is a genuine Slavonian experience.

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4. Peka

‘Peka’ or ‘under the bell’ is not a dish but a specific, traditional way to prepare a meal – anything that is prepared in this way is so delicious, making your mouth water just on the mention of it. Usually used along the coast in Dalmatia, this traditional way of making specialties includes preparing the food over open flames using a clay or iron bell – hence the name. No matter if you are preparing lamb, veal or octopus, the food will be as tender as you can possibly imagine and develop a specific flavour in the process. Usually accompanied by potatoes and other vegetables, the juices will give the whole meal a distinct flavour. And not to forget – bread made under the bell is a delicacy in itself and definitely something not to miss!

In Zagreb, one of the best places to try ‘peka’ is certainly the well-known restaurant ‘Okrugljak’.

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Публикация от Restoran Okrugljak (@okrugljak)

5. ‘Štrukli’

One of most famous and my favourite traditional Croatian dishes is definitely ‘štrukli’. Originally coming from the northern part of Croatia, Zagorje, ‘štrukli’ dishes have the double role of both main course as well as the dessert. The tasty dough is filled with fresh, creamy cheese, making the perfect combination to enjoy. You can have them sweet or salty, boiled or baked. There are many add-ons to štrukli, like different types of fruit, such as blueberries  or cherries, and the baked ‘štrukli’ go very well with a bit of sour cream on the side.

Some of the most delicious ‘štrukli’ in Zagreb can be found at ‘La Štruk’, a small restaurant specialised in ‘štrukli’. Just watch out not to burn your tongue – they come hot, straight from the oven! 

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Публикация от Silvija Vipel (@silvijavipel)

L’article 5 traditional Croatian dishes to try in Zagreb est apparu en premier sur Travel Tomorrow.